Consolidation of 70 sites
The website project was planned and executed in April 2020 as a 90-day quarterly key deliverable within the Triggerfish Marketing Operations engagement model. Since engaging with Triggerfish, the business now has;
- access to better content on the Blog built-in SXA with multiple languages
- 6 business streams using one Microsoft Dynamics, set up with their preferred language
- the setup and execution of a preference centre including webpage
- easy access and use of Email Experience manager for diverse teams
Simultaneously, a number of new languages including Thai, French, Mandarin and Cantonese are being delivered onto the site for seamless contact management.
Single integrated MarTech platform with Microsoft Dynamics CRM integration
The Dynamics integration has allowed the business to offer both new acquisitions and existing business streams a single integrated MarTech platform that shows a 360-degree view of the customer across the sales and marketing teams, and has the capacity to deliver digital experiences that their customers are looking for.
A platform for the future
The company now has a platform that they are confident to onboard business streams onto. Having this ability will reduce the company's MarTech total cost of ownership, with both new business acquisitions and existing business streams coming onto the parent platform.
With Triggerfish, they have been able to address the Sitecore fundamentals of their platform in order to be set up to deliver Marketing Automation, Personalisation, and customer segmentation into the future.
In Triggerfish, we finally have a partner that can get it done, deliver it, show results in a timely fashion, and keep things on budget as well.
Marketing Manager