Insights

Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year.

In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team can make or break your ability to deliver high-performance marketing outcomes. A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts.

Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024.

Welcome to part 4 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the third point above.

Welcome to part 3 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the second point above.

In an ever-evolving digital landscape, staying at the forefront of technological innovation and strategic insight is crucial for businesses aiming to excel in digital marketing and customer experience. In our pursuit of helping clients generating business impact and operating their MarTech platforms Triggerfish has teamed up with Optimizely: Triggerfish has always been a harbinger of change and excellence in the digital marketing realm, continuously pushing the boundaries to provide clients with cutting-edge solutions and invaluable insights. This relentless pursuit of innovation has led Triggerfish to a significant milestone: becoming an official partner of Optimizely, a global leader in content management system (CMS) technology. This partnership not only marks a pivotal moment in Triggerfish's journey but also opens up new avenues for its clients to redefine and elevate their digital presence.

In the fast-paced world of digital marketing and technology, staying ahead of the curve is paramount. At Triggerfish, our team is dedicated to continuous learning to ensure our DXP expertise and MarTech leadership remain unmatched. Let's shine a spotlight on our exceptional team members who exemplify this commitment:

Welcome to part 2 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure

Welcome to part 1 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? In the ever-evolving landscape of digital business strategies, composable strategies have emerged as a compelling approach to organisations seeking flexibility and adaptability. However, the successful execution of composable strategies is not a one-size-fits-all solution and demands a deliberate approach from CMOs. According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. This article will explore the five levels of composability readiness and the careful considerations CMOs must make when contemplating the adoption of a composable strategy.

In the dynamic and highly competitive landscape of the healthcare industry, finding innovative ways to improve customer acquisition and retention is critical for success. For BlueCare, a leading healthcare brand under UnitingCare Queensland, a commitment to personalised patient care is paramount. Established in 1953, the organisation has a long-standing legacy of providing tailored care experiences to its patients, with their primary offering being government-funded Home Care packages. However, in recent years, BlueCare has found itself navigating an increasingly complex and competitive market due to shifts in government regulations and funding. To maintain its position in this rapidly evolving landscape, BlueCare has embarked on a transformative journey to personalise their customer acquisition and service experience with first-party data. This article presents a detailed case study of BlueCare's digital personalisation journey, exploring the challenges faced and the innovative solutions implemented to overcome these.

In the increasingly digital age, offering a personalised user experience is essential. Yet, this presents challenges when it comes to capturing meaningful data, user identification and maintaining user privacy. Let's delve into the strategies that can be employed in a world moving away from cookies, where visitor identification and understanding intent are paramount to maximising personalisation.

Cookieless Personalisation enables personalised digital experiences for website visitors without relying on traditional browser cookies. With the growing concerns around data privacy and the increasing adoption of privacy regulations, such as GDPR and CCPA, cookieless personalisation offers a privacy-first approach to deliver tailored content and experiences to users. Instead of tracking users' behaviour through cookies, which can be intrusive and raise privacy concerns, this solution utilises consent-driven, first-party data and anonymised identifiers to understand user preferences and behaviour. By leveraging machine learning algorithms and customer data platforms, Cookieless Personalisation still delivers relevant and contextual content to each visitor, ensuring a seamless and engaging user experience while respecting their privacy preferences.