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Unique insights about Growth, Digital Strategy & MarTech

MarTech Budget Trends and Strategic Investments: Planning and Optimising Investments for Long-Term Marketing Outcomes

MarTech Budget Trends and Strategic Investments: Planning and Optimising Investments for Long-Term Marketing Outcomes

Welcome to part 4 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the third point above.
21.05.2024 | By Triggerfish MarTech
Data-Driven Engagement: How to collect new and leveraging existing customer data to drive engagement

Data-Driven Engagement: How to collect new and leveraging existing customer data to drive engagement

Welcome to part 3 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the second point above.
23.04.2024 | By Triggerfish MarTech
Pioneering the Future of Digital Experiences as an Optimizely Partner

Pioneering the Future of Digital Experiences as an Optimizely Partner

In an ever-evolving digital landscape, staying at the forefront of technological innovation and strategic insight is crucial for businesses aiming to excel in digital marketing and customer experience. In our pursuit of helping clients generating business impact and operating their MarTech platforms Triggerfish has teamed up with Optimizely: Triggerfish has always been a harbinger of change and excellence in the digital marketing realm, continuously pushing the boundaries to provide clients with cutting-edge solutions and invaluable insights. This relentless pursuit of innovation has led Triggerfish to a significant milestone: becoming an official partner of Optimizely, a global leader in content management system (CMS) technology. This partnership not only marks a pivotal moment in Triggerfish's journey but also opens up new avenues for its clients to redefine and elevate their digital presence.
17.04.2024 | By Mirko Roettgers
Triggerfish Team Showcases Exemplary Sitecore Expertise, MarTech Leadership, and Commitment to Continuous Learning

Triggerfish Team Showcases Exemplary Sitecore Expertise, MarTech Leadership, and Commitment to Continuous Learning

In the fast-paced world of digital marketing and technology, staying ahead of the curve is paramount. At Triggerfish, our team is dedicated to continuous learning to ensure our DXP expertise and MarTech leadership remain unmatched. Let's shine a spotlight on our exceptional team members who exemplify this commitment:
16.04.2024 | By Mirko Roettgers
Personalisation Effectiveness: How To Establish And Implement Business-Wide Personalisation Strategies.

Personalisation Effectiveness: How To Establish And Implement Business-Wide Personalisation Strategies.

Welcome to part 2 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure
08.04.2024 | By Triggerfish MarTech
Adopting a Composable Strategy: Is Your Business Ready?

Adopting a Composable Strategy: Is Your Business Ready?

Welcome to part 1 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? In the ever-evolving landscape of digital business strategies, composable strategies have emerged as a compelling approach to organisations seeking flexibility and adaptability. However, the successful execution of composable strategies is not a one-size-fits-all solution and demands a deliberate approach from CMOs. According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. This article will explore the five levels of composability readiness and the careful considerations CMOs must make when contemplating the adoption of a composable strategy.
13.03.2024 | By Triggerfish MarTech
BlueCare: A Case Study on Navigating a Competitive Healthcare Landscape by re-defining Personalisation with First-Party Data

BlueCare: A Case Study on Navigating a Competitive Healthcare Landscape by re-defining Personalisation with First-Party Data

In the dynamic and highly competitive landscape of the healthcare industry, finding innovative ways to improve customer acquisition and retention is critical for success. For BlueCare, a leading healthcare brand under UnitingCare Queensland, a commitment to personalised patient care is paramount. Established in 1953, the organisation has a long-standing legacy of providing tailored care experiences to its patients, with their primary offering being government-funded Home Care packages. However, in recent years, BlueCare has found itself navigating an increasingly complex and competitive market due to shifts in government regulations and funding. To maintain its position in this rapidly evolving landscape, BlueCare has embarked on a transformative journey to personalise their customer acquisition and service experience with first-party data. This article presents a detailed case study of BlueCare's digital personalisation journey, exploring the challenges faced and the innovative solutions implemented to overcome these.
12.12.2023 | By Triggerfish MarTech
Maximising Personalisation in a Cookie-less World

Maximising Personalisation in a Cookie-less World

In the increasingly digital age, offering a personalised user experience is essential. Yet, this presents challenges when it comes to capturing meaningful data, user identification and maintaining user privacy. Let's delve into the strategies that can be employed in a world moving away from cookies, where visitor identification and understanding intent are paramount to maximising personalisation.
20.11.2023 | By Triggerfish MarTech
Embracing the Shift: A Practical Approach to Personalisation and First Party Data in a Cookie-less World

Embracing the Shift: A Practical Approach to Personalisation and First Party Data in a Cookie-less World

Cookieless Personalisation enables personalised digital experiences for website visitors without relying on traditional browser cookies. With the growing concerns around data privacy and the increasing adoption of privacy regulations, such as GDPR and CCPA, cookieless personalisation offers a privacy-first approach to deliver tailored content and experiences to users. Instead of tracking users' behaviour through cookies, which can be intrusive and raise privacy concerns, this solution utilises consent-driven, first-party data and anonymised identifiers to understand user preferences and behaviour. By leveraging machine learning algorithms and customer data platforms, Cookieless Personalisation still delivers relevant and contextual content to each visitor, ensuring a seamless and engaging user experience while respecting their privacy preferences.
06.09.2023 | By Triggerfish MarTech
Accelerating marketing and sales effectiveness by integration

Accelerating marketing and sales effectiveness by integration

Welcome to part 5 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
18.07.2023 | By Triggerfish MarTech
Building automation alliances of business and marketing operations to manage cost & growth

Building automation alliances of business and marketing operations to manage cost & growth

Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
25.06.2023 | By Triggerfish MarTech
Future-proofing the DXP technology stack: Navigating emerging technologies

Future-proofing the DXP technology stack: Navigating emerging technologies

Welcome to part 3 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
09.06.2023 | By Triggerfish MarTech