Traditionally, executives have experienced a disconnect between Sales and Marketing. While some business leaders see marketing and digital as separate to sales, we don’t. We believe that an aligned marketing operations program, successfully executed, is the foundation for profitability and growth.
Where Does Growth Come From?
Many businesses do not realise that their vision for growth likely relates to a simple 2x2 quadrant. You can find growth by either:
Expanding your existing offerings to current customers, Taking similar offerings to new markets, or Providing new markets with new offerings, or Taking market share where you already compete.
Our research-based Customer Insights discovery approach uncovers the true problems your prospects have in their business, highlights the compelling micro-moments that lead them to start the search for your solutions and understand the key reasons your customers would buy from you.
We take the buying insights from the customer Insights research and use the value proposition canvas to understand Jobs, Pains and Gains and match that against your organisations view on products and services that are positioned to buy.
Design for the digital experience Structure, Hierarchy, Narrative. Holistic, multi-channel journeys that map the Acquisition, Conversion, Retention and Advocation stages of your Customer Lifetime Journey. Combined with GDD focused web, mobile, asset and email content.
With knowledge gained from market insights, a highly relevant market-focused strategy can be developed. This includes defining the customers and segments served, the offerings that will satisfy demand, priced to maximise a return, and positioned to win. A company gains enormous advantage when it knows explicitly where it is going and how it will get there, which continually delivers a higher level of organisational effectiveness.
Go-to-market success requires careful alignment and organisational coordination with the company's strategic plans. Only then can promotional investments deliver results in the most efficient means possible. Also, with fully transparent objectives and measurement systems, the business stays in touch with successes and realignments to ensure marketing is repeatable, driving profitable growth.
Continuous learning based on data-driven feedback is key to the optimisation process. Through an agile approach to marketing operations and website design, we can develop content, campaigns and ongoing communications to build marketing assets that cumulatively contribute to ongoing awareness, market relevance and thought leadership.
As a Senior Leader tasked with driving growth in your business, you may face one of two kinds of growth challenges – you need to find new ways to grow to the next level, or your growth opportunities are so significant, you need to manage your growth more strategically to assure the business scales predictably and profitably.
New Thinking and Strategies for Business Growth
Slow growth and a declining market can be frustrating for a business. We work with CEOs and their management to address growth challenges and opportunities, including brand strategy consulting, operational guidance, project guidance, market expansion strategies, product development requirements, launch planning, and product development strategies - all as critical components for business growth strategy.
Business growth strategies start with market insights. While research firms and strategic marketing consultants can bring these insights to bear on an ad-hoc basis, companies committed to growth will develop systems and processes to ensure a continuous flow of market insights into their business.
Talk to us about taking your business to the next level.
Our team of strategists also use the Triggerfish Experience to link strategy and insights directly into a modern digital marketing operation.
Thinkers: We help get clear on strategies that build your business through market-led insights.
Doers: We have a clear line and link that translates those insights into ongoing, market-led marketing operations that links both sales and marketing efforts for growth.
Our pod model provides blended strategy and campaign resources able to execute monthly on your growth strategy.