Triggerfish MarTech Sitecore Platinum Partner
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The Triggerfish experience

We believe that an aligned cross-functional marketing operations program is the foundation for marketing effectiveness and growth.

We work with organisations to get the most out of their marketing and technology investments. The Triggerfish experience is our predictable way of making a business impact.

Traditionally, there has been a disconnect between sales, marketing, and IT. And while some business leaders see marketing and digital separate from sales and IT functions, we don’t.

The Triggerfish Experience
Our proven processes for business impact
At Triggerfish we combine thinking + execution delivered using an integrated hybrid partnership model.

Our processes, IP and accelerators are weaved into a MarTech Ops™ rhythm to generate Business Impact and agreed quarterly outcomes.

By fostering Business Alignment, Repeatable scale and a fast Operational Cadence we maximise and 'future-proof' investments in MarTech.

TF Genius Model
We help you drive impact in 90 day cycles with our DXP Transformation program
We work with organisations to get the most out of their marketing and technology investments. The 90 days Triggerfish Experience is our predictable way of getting your business growing.
Strategy & roadmapping
WEEK
01 02 03 04
UI/UX design, build & Execution
WEEK
05 06 07 08 09 10 11 12
Optimisation
WEEK
13+
Business Direction Customer Insights Techical Direction Design exploration UI/UX design Content migration Solution engineering Accelerator and Platform build Data relationship management Testing Platform & data integration Launch Personalisation & automation Analytics & reporting Marketing automation DXP Marketing Operations
Transformation roadmap & clear business goals Go to market Digital growth
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Week 01 - 02
Business Direction
Week 02 - 03
Customer Insights
Week 03 - 04
Techical Direction
Week 05 - 06
Design exploration
Week 07 - 08
UI/UX design
Week 09 - 10
Content migration
Week 06 - 07
Solution engineering
Week 08 - 10
Accelerator and Platform build
Week 06 - 08
Data relationship management
Week 11 - 12
Testing
Week 07 - 11
Platform & data integration
Week 12 - 12
Launch
Week 12 - 14
Personalisation & automation
Week 13 - 14
Analytics & reporting
Week 13 - 14
Marketing automation
Week 13 - 14
DXP Marketing Operations
We help you drive impact in 90 day cycles with our DXP Transformation program DXP Transformation DXP Transformation program
Business Direction Customer Insights Techical Direction Design exploration UI/UX design Content migration Solution engineering Accelerator and Platform build Data relationship management Testing Platform & data integration Launch Personalisation & automation Analytics & reporting Marketing automation DXP Marketing Operations
90-day-cycle

------   The Triggerfish Approach   ------   Traditional Approach

Growth Driven Design (GDD)
a different approach

We know that the key to a successful DXP platform is to continually invest in optimisation and improvement to evolve with the business.

For us there is no 'phase 2' - there is ongoing optimisation in 90 days cycles
Learn about GDD optimisation
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Want to know how we make all the above happen?

Download the Triggerfish MarTech Ops Manifesto. It's a definitive guide on how to act with speed and certainty to optimise you MarTech stack investment.
Download now
Martech Manifesto
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Locations

Brisbane (Headquarter)

Unit 4/173 Moray St,New Farm, QLD 4005

Sydney, Hyderabad, London

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