We commonly see that any attempt to maximise digital experience investments in people, process and MarTech tools takes a back seat when internal stakeholder groups are not aligned on overall business goals. No MarTech project or marketing operations activity will deliver value if you overlook the importance of getting Business Direction and clarity across stakeholders, business units and teams.

During this phase, we cover: 

• Business Direction (Growth Goals)​
• Customer Insights (1st Party Research)​
• Growth goals
• MarTech Roadmap​

We see that many organisations are so focused on running their marketing function and multiple go-to-market campaigns, that the landing pages, website pages, emails and event social posts can all start looking and sounding inconsistent – resulting in reduced conversion in many cases.

During this phase, we conduct a full content audit, and make decisions about;

• Page definitions
• Information architecture
• Copywriting
• Content authoring roles
• Languages
• Technical specifications
• Personalization & automation

In many cases, organisations tell us ‘we know our customer’, but haven’t undertaken any form of first-party research.

Any organisation, no matter the industry or service offering, should be undertaking a Customer Insights research process to gather first-party data about their customers. This should consist of a series of interviews of target customers, new and/or existing, to understand real buying and value positions. This helps you to get clear on who your core customer is and what value they place on the channels and information for both sales and marketing.

One of the most important parts of a successful Marketing Operations quarterly cadence is ensuring that all team members – both onsite and offsite – are armed with all the information they need to understand how to run and maintain their platform now, and what the future roadmap looks lie.  

If you choose to work with us, we will grow your internal MarTech capability across your people, process and technology so that we can elevate ourselves out of the day-to-day, and into a position that gives you the most value from our talented hybrid-skilled team.

To do this, we will:

• Work with your teams to help them review and understand what has been deployed
• Set expectations for future page, feature, and functionality development
• Create a skills map to understand who will deliver what and create a roles and responsibilities model
• Deliver training, documentation, handover of component parts to marketing and development teams

The design process looks at the current  customer experience across the website based on findings from the Customer Insights interview process, and recommends a series of changes that reflect the customers’ job-to-be-done. Some of these changes might actually fall into your backlog, while others might be bigger  information architecture or page layout changes that can be tackled as a goals in the next quarter.

In the phase, we;

• Wireframe page designs 
• Gather feedback
• Design pages 
• Prepare design kit 
• Handover to development

We commonly see a number of the powerful tools available in Sitecore go by-the-wayside, or are not used because they are considered ‘Phase 2’ features, often seen as ‘too hard’. We believe
this approah couldn’t be further from the truth and having these core features available and ready to use should be mandatory and standardised. We use accelerators to get the most from the platform, getting you set up and ready to hit the ground running from day zero.

During this phase, we;

• Setup platform and theme 
• builder header, footer, navigation 
• Address core customizations 
• build components (complex & simple) 

We’re in the business of MarTech, and while your DXP will certainly ticks a lot of boxes when it comes to consolidating your MarTech
platforms, we will often need to integrate your CMS with other business operations platforms. 

In this phase, we;

• Start by creating a system integration plan for internal and 3rd party systems that may be required
• Develop MDM strategy for data integrations
• Create a sync flow diagram for leads/contacts and forms to ensure everyone can visualise where your data is flowing to and from
• Agree fields that are to be synchronised and map them accurately.

Content entry is often undersold as one of the most time consuming aspects of any DXP implementation or migration. Allocating enough time to to ensure you have set up the most crucial aspects of your DXP will ensure you have a smooth transition during go-live. 

During content entry, we refine: 

• Forms 
• Design
• CTAs
• Integrations
• Personalization 
• Data mapping 
• Technical and non-technical SEO 
• Preferences 

What many organisations fail to realise when trying to implement their personalization strategy, is the sheer amount of content variables you will need to make your personalization possible. This includes content, imagery, rules, actions and ongoing optimization.

Planned and executed well, Marketing Automation can deliver excellent results for businesses. What we see though, is that with limited time and money, many are still turning to their email service provider (ESP) to automate their marketing processes – and are missing out on seeing customer interactions and behaviours as a result.

The platform is launched using our proven go-live plan. Your new DXP has s clear strategy and platform management roadmap ​, foundation for CX transformation projects​ and will generate revenue scalability by increased operational effectiveness and decreased ‘time to market’ marketing activities​.

To make sure we have all the bases covered, we;

• Perform quality assurance & testing 
• Provide training & documentation 
• Handover digital component library 
• Deliver post-launch hand-over and walk through
• Pop the champagen! 

Now you are in market, it’s time to #SweatTheAsset

Three months have passed, your website is live and you’re in market, so it’s timeto get a clear view of what the next quarter looks like. This is where your Marketing Operations comes in. We help you map out how your people, processes and technology all fit together to ensure your MarTech maturity scales consistently into the future. There is no such thing as a ‘phase 2’ of your website project. Once live, we work on a quarterly basis to deliver capability within the platform to increases maturity.

The build of your MarTech platform will never be ‘done’.

We commonly see that any attempt to maximise digital experience investments in people, process and MarTech tools takes a back seat when internal stakeholder groups are not aligned on overall business goals. No MarTech project or marketing operations activity will deliver value if you overlook the importance of getting Business Direction and clarity across stakeholders, business units and teams.

During this phase, we cover: 

• Business Direction (Growth Goals)​
• Customer Insights (1st Party Research)​
• Growth goals
• MarTech Roadmap​

We see that many organisations are so focused on running their marketing and business operations function that the real requirements of the portal and what it needs to achieve for the customer can become complicated with an inconsistent experience.

During this phase, we set your portal up for success by conducting;

• customer requirements gathering workshop 
• content audit workshop
• website tracking workshop 
• personalization & automation workshop

One of the most important parts of a successful portal project is setting up the  Marketing Operations quarterly cadence to ensure that all team members – both onsite and offsite – are armed with all the information they need to understand how to run and maintain their platform now, and what the future roadmap looks lie.  

If you choose to work with us, we will grow your internal MarTech capability across your people, process and technology so that we can elevate ourselves out of the day-to-day, and into a position that gives you the most value from our talented hybrid-skilled team.

To do this, we will:

• Work with your teams to help them review and understand what has been deployed
• Set expectations for future page, feature, and functionality development
• Create a skills map to understand who will deliver what and create a roles and responsibilities model
• Deliver training, documentation, handover of component parts to marketing and development teams

Content & Assets (and everything that surrounds them), is often undersold as one of the most time consuming aspects of any DXP implementation or migration. 

To ensure your content and assets are being used in the best way possible, we conduct a content audit and make decisions about: 

• Page definitions
• Information architecture 
• Sitemap 
• Sites & locales 
• Copywriting 
• Languages 
• Translations

The design process looks at the current  customer experience across the portal based on findings from the Customer Insights interview process, and recommends a series of changes that reflect the customers’ job-to-be-done. Some of these changes might actually fall into your backlog, while others might be bigger  information architecture or page layout changes that can be tackled as a goals in the next quarter.

In the phase, we;

• Wireframe page designs 
• Gather feedback
• Design components
• Design pages 
• Prepare design kit 
• Handover to development

We commonly see a number of the powerful tools available in Sitecore go by-the-wayside, or are not used because they are considered ‘Phase 2’ features, often seen as ‘too hard’. We believe
this approah couldn’t be further from the truth and having these core features available and ready to use should be mandatory and standardised. We use accelerators to get the most from the platform, getting you set up and ready to hit the ground running from day zero.

During this phase, we;

• Setup platform and theme 
• builder header, footer, navigation 
• Address core customizations 
• build components (complex & simple) 

We’re in the business of MarTech, and while your DXP will certainly ticks a lot of boxes when it comes to consolidating your MarTech platforms, we will often need to integrate your CMS with other business operations platforms. 

In this phase, we;

• Start by creating a system integration plan for internal and 3rd party systems that may be required
• Develop MDM strategy for data integrations
• Create a sync flow diagram for leads/contacts and forms to ensure everyone can visualise where your data is flowing to and from
• Agree fields that are to be synchronised and map them accurately.

Content & Assets (and everything that surrounds them), is often undersold as one of the most time consuming aspects of any DXP implementation or migration. Allocating enough time to to ensure you have set up the most crucial aspects of your DXP will ensure you have a smooth transition during go-live. 

During content entry, we refine: 

• Forms 
• Design
• CTAs
• Integrations
• Personalization 
• Data mapping 
• Technical and non-technical SEO 
• Preferences 

 What many organisations fail to realise when trying to implement their personalization strategy, is the sheer amount of content variables you will need to make your personalization possible. This includes content, imagery, rules, actions and ongoing optimization.

Planned and executed well, Marketing Automation can deliver excellent results for businesses. What we see though, is that with limited time and money, many are still turning to their email service provider (ESP) to automate their marketing processes – and are missing out on seeing customer interactions and behaviours as a result.

The platform is launched using our proven go-live plan. Your new DXP has s clear strategy and platform management roadmap ​, foundation for CX transformation projects​ and will generate revenue scalability by increased operational effectiveness and decreased ‘time to market’ marketing activities​.

To make sure we have all the bases covered, we;

• Perform quality assurance & testing 
• Provide training & documentation 
• Handover digital component library 
• Deliver post-launch hand-over and walk through
• Pop the champagen! 

Authentication is required when building or migrating your portal on Sitecore. As it's required to deal with sensitive data assets and to ensure your data is secure, depending on the complexity of your portal requirements we assess and set up;

• Sitecore authentication 
• Azure Active Directory 
• Auth0
• User migration
• Bespoke & complex solutions

Now you are in market, it’s time to #SweatTheAsset

Three months have passed, your website is live and you’re in market, so it’s timeto get a clear view of what the next quarter looks like. This is where your Marketing Operations comes in. We help you map out how your people, processes and technology all fit together to ensure your MarTech maturity scales consistently into the future. There is no such thing as a ‘phase 2’ of your website project. Once live, we work on a quarterly basis to deliver capability within the platform to increases maturity.

The build of your MarTech platform will never be ‘done’.