In a desire to understand more about our customers and their buying behaviour, platforms like HubSpot and Sitecore allow real estate agencies to understand the intent using browsing behaviour of any given visitor. Through careful application of behavioural profiling and marketing segmentation based web activity, we can understand whether visitors could be categorised as a buyer, seller or an investor.
To do this, MarTech platforms need to integrate with Real Estate CRM platforms for the consumption of agent and property data and imagery. Following a "Real Estate" style approach, we have developed expertise and experience with companies using PropTech to define a proven process to integrate MarTech with their Real Estate CRM of choice in just 90 days.
