Microsoft Partner Marketing eBook
Regardless of who is funding your marketing activity, these are the top 3 reasons why Partners struggle with their Microsoft go-to-market strategy
Growth Goals & Value Proposition
We find that partners overlook the process of linking business goals to marketing goals, and designing a unique value proposition that will set their business apart.
To develop a successful Microsoft go-to-market strategy, MSPs and CSPs need to first get clear about the business goals and associated marketing activity to drive those goals. This is something that sounds simple, but many businesses (not just Microsoft Partners) struggle with.
Finding "A" Clients
While many Microsoft partners know who their customer is and what they want from the Microsoft stack, they often don’t know where to find them. There are so many channels available to marketers now, that it can be hard to know where to put your messages both online and offline, that will get the most return.
This is about generating your Target Account List and using it for your account based and inbound marketing campaigns to ensure you’re spending your marketing funds in the right place.
Capacity to deliver
This might be the biggest roadblock for Partners.
Time & Skills Capacity – the in house team are busy enough already. Adding administration, content creation, advertising, creative, reporting, and check-ins are simply not possible without increasing headcount.
MarTech Platform Capacity – You need a MarTech platform that is set up to deliver integrated email, landing pages, gated content, advertising, organic, CTAs,
Forms, etc.
What marketing channels are available to Microsoft Partners?
Microsoft co-funded campaigns
Pitch your campaign to Microsoft and have your campaign co-funded.
Always-on Inbound Marketing
Blogs, eBooks, Social & advertising directed straight to your target accounts.
Digital & face-to-face Events
Use your inbound and ABM activity to get your customers register for your event.
Industry Events & Conferences
Be present at industry events and conferences to find our customers in one place.
Distributor Marketplaces
Market your offering or services through your distributor’s ecosystem.
Press & Public Relations
Grow impressions with outreach, industry publications or channel advertising.
Partner Marketing Toolkit
Activating Microsoft Partner Marketing
This eBook serves as a detailed guide for Microsoft Partners when defining a unique go-to-market strategy.
Best practice email playbook
This eBook includes all the things you need to consider when building your email campaigns to give yourself and your team the best chance at making an impact with your emails.
Go-to-Market Campaign Template
We crafted this go-to-market template to help guide your thinking on messaging.
Get a clear, purposeful direction in 30 days.
We host a 2-hour workshop with key stakeholders to cover business goals, marketing linkages, and Customer Insights. We will report back with your go-to-market package that includes value proposition alignment, core differentiator, and a go-to-market plan for your digital campaign.
Growth Goals
We review and confirm the current business and marketing goals, linkages, market, competitors, and core customer profile.
Customer Insights
We take the time to understand your core customer and find out where they live, how they think, and what they want. Then we go and find them.
Value proposition
Once we know your customer, we can then understand why they are hiring your services. By undertaking Value Proposition Alignment, we uncover how we design the service that will deliver for your customer.
Go-to-market Packaging
Knowing your goals, value and differentiation, we define contextual customer journeys that attract, convert, close, and deliver value to your customers with a digital go-to-market campaign.
Conversion-driven Campaign Management
MOQdigital was finding it hard to manage successful integrated partner campaigns. After engaging with Triggerfish, MOQ now runs up to three vendor-sponsored campaigns per quarter, running paid social media campaigns that lead to the conversion of optimised landing pages, profiling customers along the way. The success of their partner campaigns can be clearly reported on with integrated reporting and analytics all sitting within the HubSpot platform and fully managed by Triggerfish throughout the life of the campaign. Email is used for campaigns, events, company, and partner newsletters. For event management, campaign landing pages are integrated with event management tool Eventbrite for event registration tracking and management from the point of invitation, RSVP tracking, day-of attendee check-in, and source reporting.
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