Sales and marketing are two sides of the same coin. Fundamentally, the work that we're doing in marketing is all about selling. Sales and marketing alignment is a must-do and must-have, because all successful businesses must have good sales.
Business Strategy means learning to say “No”. Often, people think business strategy - or strategy in general, is all the cool things that we're going to do. But more often than not, it's being clear about what we're not going to do, so that we can just do one or two things really clearly.
Your MarTech will never be “done”, so instead of reaching for the holy grail end result, think about identifying the right things to work on and making incremental progress over time. From a marketing point of view, what's digital strategy? Why is that important for marketing operations?
The idea of growth marketing is about driving a culture of experimentation. From a marketing point of view, this means ensuring that we're experimenting on key parts of customer acquisition, customer awareness, customer activation, revenue retention, and referral.
Read more about how to use experiments to drive better metrics... right away.
Our relationship has very much evolved such that Triggerfish is just an extension of our marketing function. Working very closely with the team on a daily basis now to optimise, improve and enhance the site has been the key to our success.
Getting first-party data and feedback from your customers is one of the cornerstones of marketing. You can’t really claim to understand your customer unless you have this information – and yet we find that many marketing and sales teams haven’t done this.
Done correctly, your customer insights will inform your understanding of:
Segmentation, targeting, and positioning can be characterised by the way we profile customers.
This helps us be clear about the goals, needs, predispositions, preferences, and behaviours of our customers. It's the base unit for marketing automation and digital marketing in general, and is a fundamental component in the context of marketing technology and customer acquisition/retention processes.