Insights

Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year.

In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team can make or break your ability to deliver high-performance marketing outcomes. A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts.

Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024.

Welcome to part 4 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the third point above.

Welcome to part 3 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the second point above.

In an ever-evolving digital landscape, staying at the forefront of technological innovation and strategic insight is crucial for businesses aiming to excel in digital marketing and customer experience. In our pursuit of helping clients generating business impact and operating their MarTech platforms Triggerfish has teamed up with Optimizely: Triggerfish has always been a harbinger of change and excellence in the digital marketing realm, continuously pushing the boundaries to provide clients with cutting-edge solutions and invaluable insights. This relentless pursuit of innovation has led Triggerfish to a significant milestone: becoming an official partner of Optimizely, a global leader in content management system (CMS) technology. This partnership not only marks a pivotal moment in Triggerfish's journey but also opens up new avenues for its clients to redefine and elevate their digital presence.

In the fast-paced world of digital marketing and technology, staying ahead of the curve is paramount. At Triggerfish, our team is dedicated to continuous learning to ensure our DXP expertise and MarTech leadership remain unmatched. Let's shine a spotlight on our exceptional team members who exemplify this commitment:

Welcome to part 2 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure

Welcome to part 1 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? In the ever-evolving landscape of digital business strategies, composable strategies have emerged as a compelling approach to organisations seeking flexibility and adaptability. However, the successful execution of composable strategies is not a one-size-fits-all solution and demands a deliberate approach from CMOs. According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. This article will explore the five levels of composability readiness and the careful considerations CMOs must make when contemplating the adoption of a composable strategy.

In the dynamic and highly competitive landscape of the healthcare industry, finding innovative ways to improve customer acquisition and retention is critical for success. For BlueCare, a leading healthcare brand under UnitingCare Queensland, a commitment to personalised patient care is paramount. Established in 1953, the organisation has a long-standing legacy of providing tailored care experiences to its patients, with their primary offering being government-funded Home Care packages. However, in recent years, BlueCare has found itself navigating an increasingly complex and competitive market due to shifts in government regulations and funding. To maintain its position in this rapidly evolving landscape, BlueCare has embarked on a transformative journey to personalise their customer acquisition and service experience with first-party data. This article presents a detailed case study of BlueCare's digital personalisation journey, exploring the challenges faced and the innovative solutions implemented to overcome these.

In the increasingly digital age, offering a personalised user experience is essential. Yet, this presents challenges when it comes to capturing meaningful data, user identification and maintaining user privacy. Let's delve into the strategies that can be employed in a world moving away from cookies, where visitor identification and understanding intent are paramount to maximising personalisation.

Cookieless Personalisation enables personalised digital experiences for website visitors without relying on traditional browser cookies. With the growing concerns around data privacy and the increasing adoption of privacy regulations, such as GDPR and CCPA, cookieless personalisation offers a privacy-first approach to deliver tailored content and experiences to users. Instead of tracking users' behaviour through cookies, which can be intrusive and raise privacy concerns, this solution utilises consent-driven, first-party data and anonymised identifiers to understand user preferences and behaviour. By leveraging machine learning algorithms and customer data platforms, Cookieless Personalisation still delivers relevant and contextual content to each visitor, ensuring a seamless and engaging user experience while respecting their privacy preferences.

Welcome to part 5 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 3 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 2 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

Transformative digital solutions are revolutionising every sector, and healthcare is not being left behind. The relevance of embracing digital transformation in the industry is felt in addressing the needs of communities that extend beyond the limits of traditional clinical care. Today’s patients and community members alike expect interactive, personalised, and compelling care, so organisations offering these services, both in and out of clinics must embrace innovative solutions.

Are You Struggling to Boost Your Automotive Organisation’s Conversion Rates?  

Most automotive industry experts else would agree that the world has experienced some degree of volatility over the past few years and continues to do so. Such times make it challenging for automotive companies to achieve the higher conversation rates necessary to sell stock and parts at a healthy rate, as some companies have needed to downsize and restructure to survive.  

Businesses across the globe are struggling with the vast amounts of data they collect, and the lack of actionable insight caused by data fragmentation.

In our last article, we spoke about how financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021 – resulting from offering their clients non-compliant advice.

Did you know that financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021? This issue resulted from offering their clients non-compliant advice. While financial services firms must improve the customer lifecycle value to compete, they may lack the right tools. This issue then makes it tough to leverage digital marketing and ensure compliance. Are you wondering how to grow your firm and maintain customers while staying compliant? Read on to discover common problems you may face and how you can solve them with the right MarTech.

Understanding customer attribution across channels and devices continues to be a challenge for Marketers. Customer Data Platforms can have cost savings and can assist you to adapting quickly to new data collection and consumer privacy regulations, and will continue to underpin customer acquisition and retention strategies and enable powerful AI and machine learning capabilities.

Recent government standards and regulations such as Your Future, Your Super reforms (YFYS reforms), performance tests and member-best financial interest and outcomes assessments have left funds struggling to initiate and manage member engagement activities effectively and efficiently.

According to Oracle Marketing Trends 2022 report, CDPs rank 1st on the list of planned MarTech investments (37%) but siloed data and poor integration fall last on the list.

Google’s March 2022 announcement that they are deprecating Google Analytics in July 2023, means brands need to create their transition plan now from Google Universal Analytics to Google Analytics 4 (GA4). Triggerfish has already assisted many of our clients to transition from Google Universal Analytics to GA4.

Triggerfish today announces that Mark Gibbons (Solution Architect), John King (Director of Strategy) and Rohan Kenkre (Senior Developer) have been named a Most Valuable Professional (MVP) in the categories of Technology and Strategy by Sitecore®, the global leader in digital experience management software.

Triggerfish is delighted to announce the appointment of Chris Winters as Marketing Technologist. His primary focus is to work with our Sitecore clients to achieve their strategic outcomes and deliver their Martech projects on time and budget.

Sitecore Chief Executive Officer Steve Tzikakis provides an update on Sitecore’s announcement of a $1.2 billion growth plan, four acquisitions, and amazing leaps in innovation as we accelerate the offering of a fully composable, cloud-based digital experience platform (DXP).

When marketers leverage their data they have the opportunity to build smarter digital experiences for their users and potential customers. Business growth means delivering exceptional experiences on every customer interaction and leveraging Sitecore's adaptive personalisation is critical to assist your marketing team to deliver tailored digital experiences to each of your prospects and customers.

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

Amidst privacy concerns and regulatory laws, marketers will soon face the loss of third-party cookies leading to challenges when trying to track and understand buyer behaviour online. Google may have called extra time on the demise of the third-party cookie, but brands, agencies, publishers, and technology companies should remain focused on finding a long-term alternative.

Triggerfish is excited to announce the appointment of Damien Saunders as Client Engagement Manager. His primary focus is to help our clients achieve their strategic outcomes and deliver Martech projects on time and budget.

Triggerfish announces new appointment of Ollie Brown as Head of UI as it enhances its in-house creative capabilities to help drive sustainable growth for its growing roster of clients.

The Sitecore Ultimate Experience Award, from leading digital experience software organisation Sitecore, saw Triggerfish beat out 140 other best-in-class organisations across the globe to take out the top Sitecore gong for Leading the way for the ‘Phygital’ Future. The Sitecore Ultimate Experience Award category celebrates digital transformation and how leading organisations improve CX by blending digital applications where they relate to the physical world within the customer journey.

Mitch Watkins joins Rightscale Group as Group Financial Controller. He joins us from Essence, a WPP owned data and measurement driven media agency, where he acted as Financial Controller for the EMEA region.

Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager.

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.

In the MVP program’s 15th year, the elite group of professionals are recognized for their dedication to the Sitecore community. Triggerfish, today announced that both Anthony Hook (Director) and Mark Gibbons (Solution Architect) has been named a 2021 Most Valuable Professional (MVP) in both the Ambassador and Technology category by Sitecore®, the global leader in digital experience management software. Anthony is being honored among only 81 Ambassadors worldwide in the program’s 15th year. This year recognises Mark's second year as a Sitecore MVP and showcases his contribution to both our internal teams Sitecore learning and development and the wider Sitecore development community. Since the early days of Triggerfish, Mark has spearheaded our Sitecore practice and alongside the team, delivered Sitecore sites that have won several awards, including Honorable Mentions at Sitecore's own Experience Awards. The MVP award recognises professionals who deliver outstanding customer experiences through shared expertise on Sitecore’s products, the 2021 MVP program draws from a community of 12,000 certified developers and over 20,000 active participants. This year’s 284 MVPs contributed invaluable knowledge to the community in 2020 and demonstrated true mastery of the Sitecore platform to support partners, customers and prospects. “The 2021 Sitecore MVPs consist of stellar individuals who demonstrated incredible commitment to the Sitecore community during a challenging year which didn’t allow for in-person engagement,” said Tom De Ridder, CTO of Sitecore. “The 284 MVPs stepped up to the plate to bring critical knowledge and insights for the greater community through virtual channels. We are especially pleased to celebrate this group in the program’s 15th year.” More information can be found about the MVP Program on the Sitecore MVP site: http://mvp.sitecore.com.

This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish. Coming to the end of her first week with the team, I sat down with Rachel to learn a little more about her background, personal and professional goals and what she hopes to achieve in her seat.

In the category 'most sophisticated implemenation' Triggerfish has been named a Sitecore Experience Award (SEA) Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS. Triggerfish has been recognized for working with ALS to address address Sitecore fundamentals with Microsoft Dynamics integration across multiple, global business streams and languages.

In the category 'most impactful human connections in the changing world' Triggerfish MarTech has announced it has been named a Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category for its work with customer BUSSQ Super. Triggerfish and BUSSQ were recognised for the implementation of Marketing Automation and Personalisation across integrated platforms to deliver hyper-personalised digital customer experience for members.

Awarded in the Most Sophisticated Implementation category Triggerfish MarTech has announced it has been named a Sitecore Experience Award (SEA) Honorable Mention in the Most Sophisticated Implementation category for its work with customer UnitingCare Queensland. Triggerfish and UnitingCare were recognised for their recent work consolidating 70 site domains into just four, on one platform.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

If your organisation relies mostly on word of mouth or referrals for lead generation and doesn’t prioritise marketing activity, starting to may seem like a daunting task (especially if you have a small team or are new to the business of promoting a company). At Triggerfish, we’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

As a Microsoft Partner, you will have access to a library of Microsoft resources to help guarantee your success. This could be in the form of ready-made go-to market campaigns, sales playbooks, or co-funded marketing efforts.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

When many people think of marketing, they think of outbound marketing - email blasts, digital display, search advertisements, PR and Media... and the list goes on. These activities are traditionally attention-getting marketing, the kind of thing that screams for the target customer to notice and click through.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Even experienced marketers can get overwhelmed when trying to decide which approach to lead generation will be best for the task at hand. Content marketing, email marketing, and account-based marketing are all interlinked, but will yield different results.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Short answer: your MarTech platform is very important to your inbound marketing efforts. Inbound marketing is about giving your target customers information that’s valuable enough for them to trade their contact information. As such, you need a MarTech stack that allows you to collect and analyse customer data, while making it easy for you to optimise the content you’re presenting over time – depending on its success.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer. I sat down with Sasha to chat about her background, what drives her personally and professionally, and why she chose us.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Triggerfish recently welcomed Aaron Collyer as Triggerfish's Experience Director, and the newest member to our growing team. I sat down with Aaron to talk a little about himself and what he's hoping to achieve in his new role.

Coming to the end of our third week working remotely, it feels like just yesterday our Delivery Manager, Izabela, was running our routine daily standups in our physical workspace around the whiteboard with no electronics allowed. That Friday afternoon, indoor personal proximity rules were put in place. The following Monday the office was clear of monitors, keyboards, docks, mice and stress balls and Monday morning's standup was online.

In our previous blog, we spoke about setting up your MarTech stack to align to the people, processes and technologies within your business and then building an operational cadence around marketing.

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally. In order to get the best out of your marketing technology stack, you've got to truly understand its purpose. We have seen many organisations struggling with their MarTech’s purpose, so Triggerfish has created a process called the Triggerfish Experience.

Return on Investment (ROI) is something that many Marketing leaders often can't get a handle on, because it involves trying to get some clear financial metric. However, agreeing a financial metric isn’t the only way to measure ROI on activity within the business. Instead, we need to help the business understand that while a financial benefit ROI is an excellent goal, we should start the ROI process by agreeing Observable Benefits.

Many organisations don’t realise when embarking on their journey with the Sitecore Business Optimisation Strategies (SBOS) team, that their platform may not actually be set up for success.

Attending Sitecore Symposium 2019 was a year of mixed emotions for me.

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

In a desire to understand more about our customers and their buying behaviour, platforms like HubSpot and Sitecore allow real estate agencies to understand buying and selling intent using browsing behaviour of any given visitor.

Implementing digital processes into your business like Live Chat on your website can generate valuable data about your customers, while also giving them more ways to interact with your business.

It is three short days until the global Sitecore community descends on Orlando, Florida for Sitecore Symposium 2019. With a few of the team having attended last year (and many years prior), expectations from our end are high. There were some some big announcements last year with the acquisition of Stylelabs and associated promises of big advances in Content Editing, Machine Learning and DAM. As a MarTech agency passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

Today we’re talking about embedding an operational rhythm within your business, which is one of the key things that helps people enable change – but one that many organisations really struggle with.

As a marketer, regularly reviewing your email success should be part of your routine. Taking the time to review the email marketing metrics chosen to measure the success of your campaigns before sending your next campaign will ensure that your message has the best chance at resonating with your audience.

If you need a refresher on how I'm breaking down Martech's paradox of tradeoffs and my associated 4-part series - read my previous blog here.

One of the most common questions we get asked when setting up an email marketing program in conjunction with a content calendar is how many emails is too many… and is send time optimisation really a thing?

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

Would you rather your emails be visually appealing, but not be visible in inboxes … or vice versa?

A united sales and marketing team can help companies increase their revenue, and a strong alignment between departments and their sales and makering measurables is essential for growth.

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use personalisation. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for.

We recently spoke about Martech’s paradox of tradeoffs, where we’re all being asked to centralise, de-centralise, automate and humanise our activities. Doing all four at once is hard, so we’re breaking down the barriers to each in this upcoming blog series to help organisations understand how Triggerfish is attacking the Martech landscape.

So, you have set up your email marketing strategy according to your campaign calendar (so you know you’re contacts are receiving the right comms at the right time), and you’ve set the tone of your comms to make sure you’re going to resonate with your contacts in the most effective way…. what next?

My response to Scott Brinker’s: The New Rules of Marketing Technology & Operations For those of you who don’t know who Scott Brinker is, he’s the current VP Platform Ecosystem Executive at HubSpot (one of the Martech vendors we work with), he also started out the below (in)famous Martech landscape super graphic in 2011 that now has 7000+ vendors on it through his ChiefMartech blog.

Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox. Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

With SUGCON ANZ now behind us and Sitecore Experience currently underway, we caught up again with the Triggerfish Sitecore Team on the ground in Sydney to get their wrap-up of Day 2 to round out the conference.

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset.

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.

The use of Marketing Technology (MarTech) is essential to growing a successful business.

One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps.

Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favourite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

RHOK is a global initiative that connects technologists, innovative thinkers and problem solvers with local organisations and not-for-profits doing social good within the local community. The challenge? Over a weekend, use technology to create solutions that solve problems faced by these local changemakers.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.

Marketing is a crucial component for all businesses, and companies are continually on the lookout for new ways to effectively reach their target audience.

Platform as a Service, also known as PaaS, is a development and deployment environment that exists within the Cloud.

Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term.

There are many reasons why Content Management System (CMS) projects fail to meet expectations, and it is important to distinguish what happened, and why.

Content Management Systems (CMS), are a critical component of website success. However, companies often approach CMS implementation in the wrong way and are not always sure how to leverage their technology to gain a competitive advantage.

In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties.

Continuous Outcome Optimisation is the process of establishing a regular monthly cadence that allows companies to identify issues that are stalling growth. This process usually consists regular analysis, KPI alignment, a review meeting and ultimately a backlog of activities. In order to be productive and dynamic in a modern market, this process combined with Growth Driven Design enables a business to create more efficient growth strategies and ideally show results faster.

Growth-Driven Design takes a systematic approach to web and digital design that shortens launch time, creates real impact, and provides businesses with continuous learning and improvement opportunities.

Account Based Marketing (ABM) empowers B2B marketers to approach strategic customer engagement successfully. It does this by considering an individual client as their own market. This allows for a strategic approach aimed at coordinating a personalised strategy that incorporates both marketing and sales team efforts. ABM helps companies shift their focus to targeted accounts that are identified after establishing clear business goals, this helps create an aligned value proposition that ensures the best possible fit for their product or service. To get the most out of ABM, we must tackle some common misconceptions associated with this approach.