Solutions

Generate impact with customer data-led MarTech strategies

Unlock growth potential with clarity and purpose that drive digital transformation.

Our MarTech Strategy is designed to help plan fit-for-purpose solutions that generate outcomes. We use well-proven Business Directions Workshops to align your current MarTech investments and customer insights for a deeper understanding of how your target audience operates, alongside technical consulting and digital transformation roadmaps to future-proof investments, outcomes and saleability.

Business Directions Workshop

Get the most from current MarTech investments

This workshop will provide a plan for digital growth, deliver value for your business direction and give clarity to stakeholders, business units and teams

Learn more

Customer Insights

In many cases, organisations tell us ‘we know our customer’, but haven’t undertaken any form of first-party research.

Any organisation, no matter the industry or service offering, should be undertaking a Customer Insights research process to gather first-party data about their customers. This should consist of a series of interviews with target customers, new and/or existing, to understand real buying and value positions. This helps you to get clear on who your core customers are and what value they place on the channels and information for both sales and marketing.

Technical Consulting and Direction

We specialise in technical consulting, and we guide enterprise-level organisations through comprehensive digital transformations.

Our expertise lies in crafting bespoke websites and platforms that seamlessly integrate with your business objectives, enhancing operational capabilities and promoting scalability. By partnering with us, you gain access to innovative digital architectures and user-centric designs, transforming technological challenges into competitive advantages. Our strategic approach ensures that your investments are future-proof, enabling you to not only meet today's demands but also adapt swiftly to future technological trends.

Digital Transformation Roadmap

One of the most important parts of a successful Marketing Operations quarterly cadence is ensuring that all team members understand the future of their platform.

Both onsite and offsite – are armed with all the information they need to understand how to run and maintain their platform now, and what the future roadmap looks like. If you work with us, we will grow your internal MarTech capability across your people, process and technology so that we can elevate ourselves out of the day-to-day, and into a position that gives you the most value from our talented hybrid-skilled team.

Here are just some of the amazing partners we have helped already

          Having the right tech in place laid the foundations for success, but our strong, working relationship with the team at Triggerfish was equally as crucial. They were able to provide a clear path to delivery, help us prioritise activities, and effectively manage our MarTech stack to deliver this project in a record amount of time.
        

Dan Shaw

Group Digital Marketing Manager

          This new join process that we’ve developed with Triggerfish is very likely the fastest join online process in the industry at the moment and we couldn’t be happier with the outcome. We are excited for our members to start seeing the benefits today, and equally as excited to see where the platform will take us in the future.
        

Karen Scully

Digital & Customer Experience

          With input from dozens of stakeholders, the Triggerfish team helped to gain clarity around our key priorities which enabled both the North American and Asia Pacific regions to create a world-class digital customer experience for IPC franchisees in 15 countries and eight different languages.
        

Julie Hammon

Sr. Director, Franchisee Experience