Performance Optimisation & Growth Driven Design

You are in the market, it’s time to optimise & #SweatTheAsset

Your website or DXP is live and you’re in the market, now the real work begins. It’s time to get a clear view of what the next quarter looks like. This is where we look at your Marketing Operations. We help you map out how your people, processes and technology all fit together to ensure your MarTech maturity scales consistently with business objectives.

There is no such thing as a ‘phase 2’ of your website. Every quarter we continuously work together to generate user engagement, improve operational performance or deliver capability within the platform to increase digital maturity.

Personalisation

What many organisations fail to realise when trying to implement their personalisation strategy, is the sheer amount of content variables you will need to make your personalisation possible. This includes content, imagery, rules, actions and ongoing optimisation.

Planned and executed well, Personalisation can deliver excellent results for businesses. What we see though, is that with limited time and money, many are still turning to their email service provider (ESP) to automate their marketing processes – and are missing out on seeing customer interactions and behaviours as a result.

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Analytics & Reporting

Automated data and reporting service that demonstrates the business impact of our ‘Thinking & Doing approach. It helps business leaders to demonstrate impact of DXP investments to their business.
It helps us to proof, adjust and define strategy, roadmaps and delivery prioritization for our clients along the client lifecycle.

Hygiene scorecard

Reporting for hygiene data, to operate the DXP at a minimal level.

DXP goals

Reporting for DXP goals (i.e. form completions) and events to targets.

Value Chain Visualisation

Reporting to visualize the impact of DXP in context to downstream business functions.

ROI Attribution

Reporting to visualize the financial impact on the business of DXP and marketing activities.

Marketing automation

Marketing automation streamlines, executes and measures marketing tasks and workflows, enhancing operational efficiency and user engagement.

By automating user engagement allows teams to focus on more strategic activities. Marketing automation delivers personalised customer experiences, increases user engagement at high scale, improves lead generation and conversions, and provides detailed analytics to optimise marketing strategies.

At Triggerfish marketing automation and personalisation operate hand in hand to help businesses engage their target audience effectively.

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Marketing accelerators

Triggerfish has developed marketing accelerators to help businesses rapidly advance their DXP development and marketing efforts. Our accelerators are designed to fast-track the deployment and optimisation of marketing technologies, enabling businesses to quickly got to market and adapt to market changes or consumer demands.

By reducing development time and providing ready-to-implement solutions, Triggerfish’s accelerators ensure that businesses can launch targeted DXP capabilities and marketing initiatives to innovate their marketing strategies at a fast pace, achieving results and competitive advantages faster.

Explore our accelerators

Marketing accelerators

Triggerfish has developed marketing accelerators to help businesses rapidly advance their marketing efforts. These tools are designed to fast-track the deployment and optimisation of marketing technologies, enabling companies to quickly adapt to market changes and consumer demands.

By reducing development time and providing ready-to-implement solutions, Triggerfish’s accelerators ensure that businesses can launch targeted campaigns and innovate their marketing strategies at pace, achieving faster results and competitive advantage.