Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year.
The Sitecore Experience Awards recognises the most visionary brands globally that leverage customer data, content and digital experiences to achieve business outcomes.This year’s finalist were selected for digital experiences that bring together marketing vision and technical excellence to deliver business results.
In 2023 BlueCare, a brand of Uniting Care Queensland, embarked a journey to address market challenges by re-defining personalisation to drive engagements and lead generation.
A pivotal part of the personalisation transformation was transitioning their website from merely providing static content to offering a customer tailored and journey-driven experience during the customer acquisition and onboarding process.
Re-defining personalisation to drive engagement and leads
