Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond.
2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes.
To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
At Triggerfish, we've identified the top 5 MarTech building blocks that are essential for organisations looking to build technology resilience and drive business impact in 2023 and into the future.
These include:
- Cultivating a deep digital business culture & adoption
- Building on the power of data liberalisation
- Future-proofing the technology stack
- Building automation alliances between business and marketing operations
- Accelerating marketing and sales through integration
The Importance of Automation in Digital Transformation for Business Growth and Survival
Organisations face increased competition and pressure to operate more efficiently and effectively in today's fast-paced environment. Organisations must embrace digital transformation and automate as many processes as possible to stay ahead. Digitisation of existing business models and techniques is crucial for long-term survival and growth. Automation is a vital aspect of this digitisation process and is becoming increasingly important to compete in the current global economic environment.
1. Creating automation alliances between processes and technologiesCreating automation alliances between processes and technologies is essential for businesses to stay competitive. Automation focuses on anything that can and should be automated, as it is a vital factor in transforming an organisation into a digital business and generating new values. Automation allows for the integration of key technologies across all communication, administration, and fulfillment platforms and supporting applications such as data, HR, and finance platforms. This integration creates new insights and automates essential processes such as data exchange, invoicing, order execution, customer feedback, email, web, chat, and more.
2. Gain insights while reducing risk an costsOrganisations can improve efficiency, accelerate development, and lower risk by automating their processes. It leads to cost savings and improved performance, which can be measured and demonstrated. In addition, automation allows for the creation of new insights that can be used to improve drivers of business performance and customer experience. Faster processing times, increased flexibility and scalability, improved data quality, and increased productivity through reduced or enhanced manual work are just some of the benefits of automation.
To wrap up, automation alliances between processes and technologies are crucial for a business's long-term sustainability and growth. Process automation should focus on delivering efficiency, lower costs and risks by automating key strategies, and gain a competitive advantage in the market.
To continue reading about the top 5 strategic building blocks of 2023 and beyond, download our Whitepaper.
To continue reading bout the top 5 strategic building blocks of 2023 and beyond, download our Whitepaper.
