Awarded in the Most Sophisticated Implementation category
Triggerfish MarTech has announced it has been named a Sitecore Experience Award (SEA) Honorable Mention in the Most Sophisticated Implementation category for its work with customer UnitingCare Queensland. Triggerfish and UnitingCare were recognised for their recent work consolidating 70 site domains into just four, on one platform.
The Sitecore Experience Awards 2020 recognise brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.
“Showcasing the complex capabilities and scalability that Sitecore enables for organizations and brands, we’re proud to recognize some of the most sophisticated implementations we’ve seen from customers and partners at the 2020 Sitecore Experience Awards,” said Paige O’Neill, CMO, Sitecore. “Helping organizations make data-informed marketing decisions, utilize content more effectively across channels and regions, and deliver more personalized experiences is at the heart Sitecore’s integrated platform. We have seen exceptional customer work this year, unlocking new levels of audience engagement and shortened time-to-market for content creation to provide superior digital experiences that drive ROI and deliver business value.”
SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.
Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.
Growing MarTech maturity for UnitingCare Queensland
As the relationship between Triggerfish and UnitingCare grows, Triggerfish hopes to add even more value to the family of brands. Personalised content and enhanced marketing automation are both in the works. Eventually, the business will be able to track the customer journey from beginning to end across all its sites, attributing KPIs such as customer acquisition costs and revenue attribution.
Now that UnitingCare has already lowered costs while increasing speed and effectiveness, the next step is to continually improve its MarTech maturity within the Sitecore platforms they are operating.
About Sitecore
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.
