Are You Struggling to Boost Your Automotive Organisation’s Conversion Rates?
Are you worried you aren’t reaching your customers and prospects where they are in the automotive buying process? In our last article, we explored 'Why An Integrated MarTech Stack Is Imperative For Higher Conversion in the Automotive Industry."
If you are still tracking customer data with spreadsheets and communicating via emails, your concerns and frustrations make sense.
Your sales professionals need the right tools to facilitate streamlined sales and service conversations with all the data they need at their fingertips. In today’s complex supply chain, your sales team needs greater visibility for improved fulfilment predictability to pass that information to their leads and prospective buyers in a meaningful way.
An integrated MarTech stack might be the solution your automotive organisation needs to achieve your ideal conversion rates and sales figures.
Why composable MarTech stacks are the answer for automotive
The way to the future is composability. While automotive organisations can still use traditional, legacy systems and tools effectively, the ability to build on those is essential to staying competitive in the automotive industry today.
The only way for these companies to modernise their applications, wedding them with existing siloed technology stacks, is by creating a composable architecture. Composability is the ability to integrate old legacy systems with new modern technology without breaking anything or causing additional confusion.
Companies embracing composability can continue delivering superior business performance, even during times of volatility, making it an ideal solution today and in the foreseeable future for automotive organisations.
How is the automotive industry using MarTech in different ways?
With high customer expectations and plenty of competition in the automotive marketplace, you need new strategies and technologies that deliver robust ROI.
Here are a few ways automotive leaders are using MarTech to garner boosted success:
-
Generating digital revenue by downloading digital content and upgrades to purchased vehicles and extending additional, information-based services to vehicle owners.
-
Creating new KPIs to help determine the digital incentives that inspire customer satisfaction, loyalty and repeat business.
Unlock, Manage and Analyse Your Valuable Data
Industry experts expected the data analytics industry to grow by 10-15% in 2022. Data serves as a powerful navigational tool during any marketing efforts. Without it, you’d find yourself driving blind, wasting efforts, and incurring financial losses of hundreds or thousands of precious budgeted dollars. When you find, unlock, and analyse your data effectively, using a powerful customer data platform, you can easily determine your target demographics and how you need to reach them.
You can use data analytics for your automotive organisation for the following:
-
Track sales daily, weekly, monthly, quarterly or annually.
-
Retrieve actionable customer information that facilitates engagement and ultimate conversion to sales.
-
Remove bias to enjoy a fully data-driven strategy to serve your customers better.
-
Support changes in your organisational culture that allow data to improve and optimise areas including SEO, PPC, email personalization and social media marketing.
-
Transform each customer service all along their buyer’s journey.
-
Gain insights into costs savings and benefits for various projects.
Break Down Silos for Streamlined Collaboration
Enjoying seamless communication and collaboration among your sales professionals and other departments within your organisation facilitates clarity, efficiency and faster results.
For instance, if you need a quick side-by-side review of sales figures, comparing today’s numbers and this day the previous year, how much better would it be to access a comprehensive dashboard featuring both figures at a glance? You don’t need to track down your CFO or another finance associate. Further, you will be able to see fresh data that has real-time meaning to your marketing strategy or sales forecast accuracy.
Create Dynamic Email Templates That Get Results
Email marketing campaigns remain a powerful marketing tool with 33% of marketers reporting transmitting weekly emails and 26% of those sending multiple emails per month. However, email marketing is complex, but with the right marketing technology tools, like our MJML Responsive Email Framework, you can create responsive templates in HubSpot, Sitecore and Salesforce without needing to hire a coder or developer. Your sales team can use a low code-based approach to create and edit designs as needed, integrating it into your system.
You can create personalised email messages that get your audience’s attention and a greater chance of converting them into loyal customers.
Understand Your Value Prop Alignment™
Referring back to data analytics, you can take your customer data and associated insights to use your value proposition to understand your marketing and sales teams’ pains and gains to match them against your organisation’s view on products and services.
Our approach to integrating you MarTech Stack Leads to Higher Conversion Rates
Become a driver of business impact, and increase your customer lifecycle value by transforming your customer experiences from manual to connected, intelligent, personalized, automated and outcome-driven.
Reach out to our team today to learn more and book a same page meeting.
