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The Lure
Unique insights about Growth, Digital Strategy & MarTech

Accelerating marketing and sales effectiveness by integration
Welcome to part 5 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
18.07.2023 | By Triggerfish MarTech

Building automation alliances of business and marketing operations to manage cost & growth
Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
25.06.2023 | By Triggerfish MarTech

Future-proofing the DXP technology stack: Navigating emerging technologies
Welcome to part 3 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
09.06.2023 | By Triggerfish MarTech

Six Ways Leverage the Power of Data for a Successful Digital Transformation
Welcome to part 2 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
15.05.2023 | By Triggerfish MarTech

Cultivating Digital Adoption: The Key to Business-wide Scalability and Success
Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
28.04.2023 | By Triggerfish MarTech

Maximizing Customer Value in Real Estate: How the Triggerfish approach to DXP implementation helps
In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.
23.03.2023 | By Triggerfish MarTech

Connecting Communities with Care Services using Intelligent DXP
Transformative digital solutions are revolutionising every sector, and healthcare is not being left behind. The relevance of embracing digital transformation in the industry is felt in addressing the needs of communities that extend beyond the limits of traditional clinical care. Today’s patients and community members alike expect interactive, personalised, and compelling care, so organisations offering these services, both in and out of clinics must embrace innovative solutions.
27.01.2023 | By Triggerfish MarTech

Boost Automotive Conversion Rates with Composable MarTech Stacks
Are You Struggling to Boost Your Automotive Organisation’s Conversion Rates?
14.09.2022 | By Triggerfish MarTech

Why An Integrated MarTech Stack Is Imperative for Higher Conversion in the Automotive Industry
Most automotive industry experts else would agree that the world has experienced some degree of volatility over the past few years and continues to do so. Such times make it challenging for automotive companies to achieve the higher conversation rates necessary to sell stock and parts at a healthy rate, as some companies have needed to downsize and restructure to survive.
15.08.2022 | By Triggerfish MarTech

Putting together the data puzzle: How to enrich your experiences with a connected Sitecore ecosystem
Businesses across the globe are struggling with the vast amounts of data they collect, and the lack of actionable insight caused by data fragmentation.
20.07.2022 | By John King

How To Find The Right MarTech For Your Financial Services Organisation
In our last article, we spoke about how financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021 – resulting from offering their clients non-compliant advice.
18.07.2022 | By Triggerfish MarTech

How Compliant MarTech Can Increase Customer Lifecycle Value for Financial Services
Did you know that financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021? This issue resulted from offering their clients non-compliant advice. While financial services firms must improve the customer lifecycle value to compete, they may lack the right tools. This issue then makes it tough to leverage digital marketing and ensure compliance. Are you wondering how to grow your firm and maintain customers while staying compliant? Read on to discover common problems you may face and how you can solve them with the right MarTech.
04.07.2022 | By Triggerfish MarTech