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The Lure

Unique insights about Growth, Digital Strategy & MarTech

Accelerating marketing and sales effectiveness by integration

Accelerating marketing and sales effectiveness by integration

Welcome to part 5 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
18.07.2023 | By Triggerfish MarTech
Building automation alliances of business and marketing operations to manage cost & growth

Building automation alliances of business and marketing operations to manage cost & growth

Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
25.06.2023 | By Triggerfish MarTech
Future-proofing the DXP technology stack: Navigating emerging technologies

Future-proofing the DXP technology stack: Navigating emerging technologies

Welcome to part 3 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
09.06.2023 | By Triggerfish MarTech
Six Ways Leverage the Power of Data for a Successful Digital Transformation

Six Ways Leverage the Power of Data for a Successful Digital Transformation

Welcome to part 2 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
15.05.2023 | By Triggerfish MarTech
Cultivating Digital Adoption: The Key to Business-wide Scalability and Success

Cultivating Digital Adoption: The Key to Business-wide Scalability and Success

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.
28.04.2023 | By Triggerfish MarTech
Maximizing Customer Value in Real Estate: How the Triggerfish approach to DXP implementation helps

Maximizing Customer Value in Real Estate: How the Triggerfish approach to DXP implementation helps

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.
23.03.2023 | By Triggerfish MarTech
Connecting Communities with Care Services using Intelligent DXP

Connecting Communities with Care Services using Intelligent DXP

Transformative digital solutions are revolutionising every sector, and healthcare is not being left behind. The relevance of embracing digital transformation in the industry is felt in addressing the needs of communities that extend beyond the limits of traditional clinical care. Today’s patients and community members alike expect interactive, personalised, and compelling care, so organisations offering these services, both in and out of clinics must embrace innovative solutions.
27.01.2023 | By Triggerfish MarTech
Boost Automotive Conversion Rates with Composable MarTech Stacks

Boost Automotive Conversion Rates with Composable MarTech Stacks

Are You Struggling to Boost Your Automotive Organisation’s Conversion Rates?  
14.09.2022 | By Triggerfish MarTech
Why An Integrated MarTech Stack Is Imperative for Higher Conversion in the Automotive Industry

Why An Integrated MarTech Stack Is Imperative for Higher Conversion in the Automotive Industry

Most automotive industry experts else would agree that the world has experienced some degree of volatility over the past few years and continues to do so. Such times make it challenging for automotive companies to achieve the higher conversation rates necessary to sell stock and parts at a healthy rate, as some companies have needed to downsize and restructure to survive.  
15.08.2022 | By Triggerfish MarTech
Putting together the data puzzle: How to enrich your experiences with a connected Sitecore ecosystem

Putting together the data puzzle: How to enrich your experiences with a connected Sitecore ecosystem

Businesses across the globe are struggling with the vast amounts of data they collect, and the lack of actionable insight caused by data fragmentation.
20.07.2022 | By John King
How To Find The Right MarTech For Your Financial Services Organisation

How To Find The Right MarTech For Your Financial Services Organisation

In our last article, we spoke about how financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021 – resulting from offering their clients non-compliant advice.
18.07.2022 | By Triggerfish MarTech
How Compliant MarTech Can Increase Customer Lifecycle Value for Financial Services

How Compliant MarTech Can Increase Customer Lifecycle Value for Financial Services

Did you know that financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021? This issue resulted from offering their clients non-compliant advice. While financial services firms must improve the customer lifecycle value to compete, they may lack the right tools. This issue then makes it tough to leverage digital marketing and ensure compliance. Are you wondering how to grow your firm and maintain customers while staying compliant? Read on to discover common problems you may face and how you can solve them with the right MarTech.
04.07.2022 | By Triggerfish MarTech