Insights

Welcome to part 2 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure

Welcome to part 1 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? In the ever-evolving landscape of digital business strategies, composable strategies have emerged as a compelling approach to organisations seeking flexibility and adaptability. However, the successful execution of composable strategies is not a one-size-fits-all solution and demands a deliberate approach from CMOs. According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. This article will explore the five levels of composability readiness and the careful considerations CMOs must make when contemplating the adoption of a composable strategy.

In the dynamic and highly competitive landscape of the healthcare industry, finding innovative ways to improve customer acquisition and retention is critical for success. For BlueCare, a leading healthcare brand under UnitingCare Queensland, a commitment to personalised patient care is paramount. Established in 1953, the organisation has a long-standing legacy of providing tailored care experiences to its patients, with their primary offering being government-funded Home Care packages. However, in recent years, BlueCare has found itself navigating an increasingly complex and competitive market due to shifts in government regulations and funding. To maintain its position in this rapidly evolving landscape, BlueCare has embarked on a transformative journey to personalise their customer acquisition and service experience with first-party data. This article presents a detailed case study of BlueCare's digital personalisation journey, exploring the challenges faced and the innovative solutions implemented to overcome these.

In the increasingly digital age, offering a personalised user experience is essential. Yet, this presents challenges when it comes to capturing meaningful data, user identification and maintaining user privacy. Let's delve into the strategies that can be employed in a world moving away from cookies, where visitor identification and understanding intent are paramount to maximising personalisation.

Cookieless Personalisation enables personalised digital experiences for website visitors without relying on traditional browser cookies. With the growing concerns around data privacy and the increasing adoption of privacy regulations, such as GDPR and CCPA, cookieless personalisation offers a privacy-first approach to deliver tailored content and experiences to users. Instead of tracking users' behaviour through cookies, which can be intrusive and raise privacy concerns, this solution utilises consent-driven, first-party data and anonymised identifiers to understand user preferences and behaviour. By leveraging machine learning algorithms and customer data platforms, Cookieless Personalisation still delivers relevant and contextual content to each visitor, ensuring a seamless and engaging user experience while respecting their privacy preferences.

Welcome to part 5 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 3 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 2 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

Transformative digital solutions are revolutionising every sector, and healthcare is not being left behind. The relevance of embracing digital transformation in the industry is felt in addressing the needs of communities that extend beyond the limits of traditional clinical care. Today’s patients and community members alike expect interactive, personalised, and compelling care, so organisations offering these services, both in and out of clinics must embrace innovative solutions.