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The Lure

Unique insights about Growth, Digital Strategy & MarTech

Boost Automotive Conversion Rates with Composable MarTech Stacks

Boost Automotive Conversion Rates with Composable MarTech Stacks

Are You Struggling to Boost Your Automotive Organisation’s Conversion Rates?  
14.09.2022 | By Triggerfish MarTech
Why An Integrated MarTech Stack Is Imperative for Higher Conversion in the Automotive Industry

Why An Integrated MarTech Stack Is Imperative for Higher Conversion in the Automotive Industry

Most automotive industry experts else would agree that the world has experienced some degree of volatility over the past few years and continues to do so. Such times make it challenging for automotive companies to achieve the higher conversation rates necessary to sell stock and parts at a healthy rate, as some companies have needed to downsize and restructure to survive.  
15.08.2022 | By Triggerfish MarTech
How To Find The Right MarTech For Your Financial Services Organisation

How To Find The Right MarTech For Your Financial Services Organisation

In our last article, we spoke about how financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021 – resulting from offering their clients non-compliant advice.
18.07.2022 | By Triggerfish MarTech
How Compliant MarTech Can Increase Customer Lifecycle Value for Financial Services

How Compliant MarTech Can Increase Customer Lifecycle Value for Financial Services

Did you know that financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021? This issue resulted from offering their clients non-compliant advice. While financial services firms must improve the customer lifecycle value to compete, they may lack the right tools. This issue then makes it tough to leverage digital marketing and ensure compliance. Are you wondering how to grow your firm and maintain customers while staying compliant? Read on to discover common problems you may face and how you can solve them with the right MarTech.
04.07.2022 | By Triggerfish MarTech
Triggerfish's Mark Gibbons, John King and Rohan Kenkre achieves Sitecore MVP 2022

Triggerfish's Mark Gibbons, John King and Rohan Kenkre achieves Sitecore MVP 2022

Triggerfish today announces that Mark Gibbons (Solution Architect), John King (Director of Strategy) and Rohan Kenkre (Senior Developer) have been named a Most Valuable Professional (MVP) in the categories of Technology and Strategy by Sitecore®, the global leader in digital experience management software.
01.02.2022 | By Triggerfish MarTech
Triggerfish Appoints Chris Winters as Marketing Technologist

Triggerfish Appoints Chris Winters as Marketing Technologist

Triggerfish is delighted to announce the appointment of Chris Winters as Marketing Technologist. His primary focus is to work with our Sitecore clients to achieve their strategic outcomes and deliver their Martech projects on time and budget.
17.01.2022 | By Triggerfish MarTech
Triggerfish Appoints Damien Saunders as Client Engagement Manager

Triggerfish Appoints Damien Saunders as Client Engagement Manager

Triggerfish is excited to announce the appointment of Damien Saunders as Client Engagement Manager. His primary focus is to help our clients achieve their strategic outcomes and deliver Martech projects on time and budget.
26.11.2021 | By Triggerfish MarTech
Ollie Brown announced as new Head of UI

Ollie Brown announced as new Head of UI

Triggerfish announces new appointment of Ollie Brown as Head of UI as it enhances its in-house creative capabilities to help drive sustainable growth for its growing roster of clients.
11.11.2021 | By Triggerfish MarTech
UnitingCare Queensland COVID-19 tracing app wins 2021 Sitecore Ultimate Experience Award

UnitingCare Queensland COVID-19 tracing app wins 2021 Sitecore Ultimate Experience Award

The Sitecore Ultimate Experience Award, from leading digital experience software organisation Sitecore, saw Triggerfish beat out 140 other best-in-class organisations across the globe to take out the top Sitecore gong for Leading the way for the ‘Phygital’ Future. The Sitecore Ultimate Experience Award category celebrates digital transformation and how leading organisations improve CX by blending digital applications where they relate to the physical world within the customer journey.
08.10.2021 | By Triggerfish MarTech
Rightscale Group Appoints Mitch Watkins as Group Financial Controller

Rightscale Group Appoints Mitch Watkins as Group Financial Controller

Mitch Watkins joins Rightscale Group as Group Financial Controller. He joins us from Essence, a WPP owned data and measurement driven media agency, where he acted as Financial Controller for the EMEA region.
16.07.2021 | By Triggerfish MarTech
Triggerfish Appoints Mirko Roettgers as General Manager

Triggerfish Appoints Mirko Roettgers as General Manager

Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager.
07.07.2021 | By Triggerfish MarTech
Triggerfish hires new Director of Strategy John King

Triggerfish hires new Director of Strategy John King

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.
02.07.2021 | By Triggerfish MarTech