Insights

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Triggerfish recently welcomed Aaron Collyer as Triggerfish's Experience Director, and the newest member to our growing team. I sat down with Aaron to talk a little about himself and what he's hoping to achieve in his new role.

Return on Investment (ROI) is something that many Marketing leaders often can't get a handle on, because it involves trying to get some clear financial metric. However, agreeing a financial metric isn’t the only way to measure ROI on activity within the business. Instead, we need to help the business understand that while a financial benefit ROI is an excellent goal, we should start the ROI process by agreeing Observable Benefits.

Many organisations don’t realise when embarking on their journey with the Sitecore Business Optimisation Strategies (SBOS) team, that their platform may not actually be set up for success.

In a desire to understand more about our customers and their buying behaviour, platforms like HubSpot and Sitecore allow real estate agencies to understand buying and selling intent using browsing behaviour of any given visitor.

Implementing digital processes into your business like Live Chat on your website can generate valuable data about your customers, while also giving them more ways to interact with your business.

Today we’re talking about embedding an operational rhythm within your business, which is one of the key things that helps people enable change – but one that many organisations really struggle with.

If you need a refresher on how I'm breaking down Martech's paradox of tradeoffs and my associated 4-part series - read my previous blog here.

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use personalisation. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for.

We recently spoke about Martech’s paradox of tradeoffs, where we’re all being asked to centralise, de-centralise, automate and humanise our activities. Doing all four at once is hard, so we’re breaking down the barriers to each in this upcoming blog series to help organisations understand how Triggerfish is attacking the Martech landscape.