Insights

So, you have set up your email marketing strategy according to your campaign calendar (so you know you’re contacts are receiving the right comms at the right time), and you’ve set the tone of your comms to make sure you’re going to resonate with your contacts in the most effective way…. what next?

My response to Scott Brinker’s: The New Rules of Marketing Technology & Operations For those of you who don’t know who Scott Brinker is, he’s the current VP Platform Ecosystem Executive at HubSpot (one of the Martech vendors we work with), he also started out the below (in)famous Martech landscape super graphic in 2011 that now has 7000+ vendors on it through his ChiefMartech blog.

Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox. Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset.

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.

The use of Marketing Technology (MarTech) is essential to growing a successful business.

Marketing is a crucial component for all businesses, and companies are continually on the lookout for new ways to effectively reach their target audience.

In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties.

Continuous Outcome Optimisation is the process of establishing a regular monthly cadence that allows companies to identify issues that are stalling growth. This process usually consists regular analysis, KPI alignment, a review meeting and ultimately a backlog of activities. In order to be productive and dynamic in a modern market, this process combined with Growth Driven Design enables a business to create more efficient growth strategies and ideally show results faster.

Growth-Driven Design takes a systematic approach to web and digital design that shortens launch time, creates real impact, and provides businesses with continuous learning and improvement opportunities.