Insights

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

When marketers leverage their data they have the opportunity to build smarter digital experiences for their users and potential customers. Business growth means delivering exceptional experiences on every customer interaction and leveraging Sitecore's adaptive personalisation is critical to assist your marketing team to deliver tailored digital experiences to each of your prospects and customers.

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

Amidst privacy concerns and regulatory laws, marketers will soon face the loss of third-party cookies leading to challenges when trying to track and understand buyer behaviour online. Google may have called extra time on the demise of the third-party cookie, but brands, agencies, publishers, and technology companies should remain focused on finding a long-term alternative.

The Sitecore Ultimate Experience Award, from leading digital experience software organisation Sitecore, saw Triggerfish beat out 140 other best-in-class organisations across the globe to take out the top Sitecore gong for Leading the way for the ‘Phygital’ Future. The Sitecore Ultimate Experience Award category celebrates digital transformation and how leading organisations improve CX by blending digital applications where they relate to the physical world within the customer journey.

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.