Insights

My response to Scott Brinker’s: The New Rules of Marketing Technology & Operations For those of you who don’t know who Scott Brinker is, he’s the current VP Platform Ecosystem Executive at HubSpot (one of the Martech vendors we work with), he also started out the below (in)famous Martech landscape super graphic in 2011 that now has 7000+ vendors on it through his ChiefMartech blog.

Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox. Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

With SUGCON ANZ now behind us and Sitecore Experience currently underway, we caught up again with the Triggerfish Sitecore Team on the ground in Sydney to get their wrap-up of Day 2 to round out the conference.

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset.

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.

The use of Marketing Technology (MarTech) is essential to growing a successful business.

One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps.

Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favourite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

RHOK is a global initiative that connects technologists, innovative thinkers and problem solvers with local organisations and not-for-profits doing social good within the local community. The challenge? Over a weekend, use technology to create solutions that solve problems faced by these local changemakers.

Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.