Insights

Marketing is a crucial component for all businesses, and companies are continually on the lookout for new ways to effectively reach their target audience.

Platform as a Service, also known as PaaS, is a development and deployment environment that exists within the Cloud.

Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term.

There are many reasons why Content Management System (CMS) projects fail to meet expectations, and it is important to distinguish what happened, and why.

Content Management Systems (CMS), are a critical component of website success. However, companies often approach CMS implementation in the wrong way and are not always sure how to leverage their technology to gain a competitive advantage.

In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties.

Continuous Outcome Optimisation is the process of establishing a regular monthly cadence that allows companies to identify issues that are stalling growth. This process usually consists regular analysis, KPI alignment, a review meeting and ultimately a backlog of activities. In order to be productive and dynamic in a modern market, this process combined with Growth Driven Design enables a business to create more efficient growth strategies and ideally show results faster.

Growth-Driven Design takes a systematic approach to web and digital design that shortens launch time, creates real impact, and provides businesses with continuous learning and improvement opportunities.

Account Based Marketing (ABM) empowers B2B marketers to approach strategic customer engagement successfully. It does this by considering an individual client as their own market. This allows for a strategic approach aimed at coordinating a personalised strategy that incorporates both marketing and sales team efforts. ABM helps companies shift their focus to targeted accounts that are identified after establishing clear business goals, this helps create an aligned value proposition that ensures the best possible fit for their product or service. To get the most out of ABM, we must tackle some common misconceptions associated with this approach.