Insights

Implementing digital processes into your business like Live Chat on your website can generate valuable data about your customers, while also giving them more ways to interact with your business.

It is three short days until the global Sitecore community descends on Orlando, Florida for Sitecore Symposium 2019. With a few of the team having attended last year (and many years prior), expectations from our end are high. There were some some big announcements last year with the acquisition of Stylelabs and associated promises of big advances in Content Editing, Machine Learning and DAM. As a MarTech agency passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

Today we’re talking about embedding an operational rhythm within your business, which is one of the key things that helps people enable change – but one that many organisations really struggle with.

As a marketer, regularly reviewing your email success should be part of your routine. Taking the time to review the email marketing metrics chosen to measure the success of your campaigns before sending your next campaign will ensure that your message has the best chance at resonating with your audience.

If you need a refresher on how I'm breaking down Martech's paradox of tradeoffs and my associated 4-part series - read my previous blog here.

One of the most common questions we get asked when setting up an email marketing program in conjunction with a content calendar is how many emails is too many… and is send time optimisation really a thing?

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

Would you rather your emails be visually appealing, but not be visible in inboxes … or vice versa?

A united sales and marketing team can help companies increase their revenue, and a strong alignment between departments and their sales and makering measurables is essential for growth.

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use personalisation. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for.

We recently spoke about Martech’s paradox of tradeoffs, where we’re all being asked to centralise, de-centralise, automate and humanise our activities. Doing all four at once is hard, so we’re breaking down the barriers to each in this upcoming blog series to help organisations understand how Triggerfish is attacking the Martech landscape.

So, you have set up your email marketing strategy according to your campaign calendar (so you know you’re contacts are receiving the right comms at the right time), and you’ve set the tone of your comms to make sure you’re going to resonate with your contacts in the most effective way…. what next?