Insights

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Triggerfish recently welcomed Aaron Collyer as Triggerfish's Experience Director, and the newest member to our growing team. I sat down with Aaron to talk a little about himself and what he's hoping to achieve in his new role.

Coming to the end of our third week working remotely, it feels like just yesterday our Delivery Manager, Izabela, was running our routine daily standups in our physical workspace around the whiteboard with no electronics allowed. That Friday afternoon, indoor personal proximity rules were put in place. The following Monday the office was clear of monitors, keyboards, docks, mice and stress balls and Monday morning's standup was online.

In our previous blog, we spoke about setting up your MarTech stack to align to the people, processes and technologies within your business and then building an operational cadence around marketing.

Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally. In order to get the best out of your marketing technology stack, you've got to truly understand its purpose. We have seen many organisations struggling with their MarTech’s purpose, so Triggerfish has created a process called the Triggerfish Experience.

Return on Investment (ROI) is something that many Marketing leaders often can't get a handle on, because it involves trying to get some clear financial metric. However, agreeing a financial metric isn’t the only way to measure ROI on activity within the business. Instead, we need to help the business understand that while a financial benefit ROI is an excellent goal, we should start the ROI process by agreeing Observable Benefits.

Many organisations don’t realise when embarking on their journey with the Sitecore Business Optimisation Strategies (SBOS) team, that their platform may not actually be set up for success.

Attending Sitecore Symposium 2019 was a year of mixed emotions for me.

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

In a desire to understand more about our customers and their buying behaviour, platforms like HubSpot and Sitecore allow real estate agencies to understand buying and selling intent using browsing behaviour of any given visitor.