Insights

As a Microsoft Partner, you will have access to a library of Microsoft resources to help guarantee your success. This could be in the form of ready-made go-to market campaigns, sales playbooks, or co-funded marketing efforts.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

When many people think of marketing, they think of outbound marketing - email blasts, digital display, search advertisements, PR and Media... and the list goes on. These activities are traditionally attention-getting marketing, the kind of thing that screams for the target customer to notice and click through.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Even experienced marketers can get overwhelmed when trying to decide which approach to lead generation will be best for the task at hand. Content marketing, email marketing, and account-based marketing are all interlinked, but will yield different results.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Short answer: your MarTech platform is very important to your inbound marketing efforts. Inbound marketing is about giving your target customers information that’s valuable enough for them to trade their contact information. As such, you need a MarTech stack that allows you to collect and analyse customer data, while making it easy for you to optimise the content you’re presenting over time – depending on its success.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer. I sat down with Sasha to chat about her background, what drives her personally and professionally, and why she chose us.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.