Six Weeks To Launch
Considering the size and complexity of yourtown's lottery, which processes millions of transactions annually, completing this project in just six weeks was ambitious. This multifaceted project included architecture configurations and analysis, including regression testing, optimisation and automation for an entirely new system.
To allow Triggerfish to act with speed and certainty during a short delivery cycle, the Sitecore infrastructure environment is delivered by Sitecore with Managed Cloud. While Triggerfish generally work in a 90-day cycle, they were able to condense the project delivery timeline, optimising the platform’s infrastructure to achieve velocity in delivery.
The Triggerfish Experience
Collaboration is key during any partnership aiming for seamless synergy and impactful business results. To achieve a successful transformation, yourtown and Triggerfish developed a strong working relationship, creating an environment that was accessible and productive.
However, the experience was not without its complexities and challenges. The integration process was complicated by the short timeframe, requiring persistent logins, and with the project itself having many facets, prioritising was a challenge. Despite these complexities, they were able to create an environment that delivers a better digital experience for their customers.
Looking to the Future
yourtown now has an improved CRM and DXP solution that they are confident will increase customer turnout. This solution aims to offer a seamless experience for all users, an increased ROI and a solid foundation for future digital transformation.
With Triggerfish, yourtown has addressed Sitecore fundamentals of their system to optimise the customer journey by delivering automation, personalisation and a successful digital experience.