Sitecore SBOS Consulting | Triggerfish MarTech

Prepare your platform for Personalisation success

The Sitecore Business Optimisation Strategies (SBOS), is a framework designed to help customers be successful with Personalisation, Automation and delivering great contextual experiences on the Sitecore platform.

But, what many organisations don’t realise when embarking on their SBOS journey, is that their platform may not actually be set up for success. When Sitecore's own SBOS Team works with your partner, it's critical that you are "SBOS Ready", but do you really know what that looks like?

If you're not sure and want to talk with us. Reach out and we can have a chat.

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Stabilise

Week 1 - 4

At the end of month one, you will have a vision, measurement baseline, and a plan of attack for the hygiene phase. In parallel we are working on a prioritised backlog of work items that will inform the Rock plan for weeks 9 onwards.

We do this through:

½ day Business Direction Workshop
½ day Technical Readiness Assement
Customer Insights Discovery
Value Proposition Alignment
Report shared and agreed by all

Strengthen

Week 5-8

At the end of this strengthening phase, you will have a fully functional Sitecore powered digital Experience Platform that will allow you to start working on the right things and will take you from ‘spray and pray’ to ‘deliver, test and learn’.

We do this through:

CX Design Sprint for 3-5 priority items
Build your Marketing Control Panel
Build List Manager & Experience Profile
Plan your integrations (CRM, DEF, Forms)
Implement EXM, build & test templates

Elevate

Week 9 - 12

During this phase we will implement the CX recommendations as per the service design blueprint. The deliverables will depend on your business and marketing requirements, but we will activate your MarTech and get in market.

We do this through:

Marketing Automation
Segementation & Personalisation
Path Analyser & funnel optimisation
CX & UX changes
Page Speed & Cost optimisation

Here are just some of the amazing partners we have helped already

          Having the right tech in place laid the foundations for success, but our strong, working relationship with the team at Triggerfish was equally as crucial. They were able to provide a clear path to delivery, help us prioritise activities, and effectively manage our MarTech stack to deliver this project in a record amount of time.
        

Dan Shaw

Group Digital Marketing Manager

          This new join process that we’ve developed with Triggerfish is very likely the fastest join online process in the industry at the moment and we couldn’t be happier with the outcome. We are excited for our members to start seeing the benefits today, and equally as excited to see where the platform will take us in the future.
        

Mirko Roettgers

Head of Digital Transformation and Technology

          Moving quickly to keep the momentum, Hastings Deering engaged Triggerfish on an ongoing basis to complement the existing marketing team capability, and help connect the people, process and tools. This approach enabled the business to leverage the benefit of a connected digital customer experience – a key pillar of their five-year strategy.
        