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The Lure
Unique insights about Growth, Digital Strategy & MarTech

How To Find The Right MarTech For Your Financial Services Organisation
In our last article, we spoke about how financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021 – resulting from offering their clients non-compliant advice.
18.07.2022 | By Triggerfish MarTech

How Compliant MarTech Can Increase Customer Lifecycle Value for Financial Services
Did you know that financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021? This issue resulted from offering their clients non-compliant advice. While financial services firms must improve the customer lifecycle value to compete, they may lack the right tools. This issue then makes it tough to leverage digital marketing and ensure compliance. Are you wondering how to grow your firm and maintain customers while staying compliant? Read on to discover common problems you may face and how you can solve them with the right MarTech.
04.07.2022 | By Triggerfish MarTech

UnitingCare Queensland COVID-19 tracing app wins 2021 Sitecore Ultimate Experience Award
The Sitecore Ultimate Experience Award, from leading digital experience software organisation Sitecore, saw Triggerfish beat out 140 other best-in-class organisations across the globe to take out the top Sitecore gong for Leading the way for the ‘Phygital’ Future. The Sitecore Ultimate Experience Award category celebrates digital transformation and how leading organisations improve CX by blending digital applications where they relate to the physical world within the customer journey.
08.10.2021 | By Triggerfish MarTech

SUGCON ANZ: Day 2 wrap-up from the Triggerfish Sitecore Team
With SUGCON ANZ now behind us and Sitecore Experience currently underway, we caught up again with the Triggerfish Sitecore Team on the ground in Sydney to get their wrap-up of Day 2 to round out the conference.
28.08.2019 | By Triggerfish MarTech

MarTech: Sitecore DevOps Maturity Survey
One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps.
16.08.2018 | By Anthony Hook