Insights

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

Transformative digital solutions are revolutionising every sector, and healthcare is not being left behind. The relevance of embracing digital transformation in the industry is felt in addressing the needs of communities that extend beyond the limits of traditional clinical care. Today’s patients and community members alike expect interactive, personalised, and compelling care, so organisations offering these services, both in and out of clinics must embrace innovative solutions.

Did you know that financial firms in Australia had to pay customers a compensation of $3.15 billion in 2021? This issue resulted from offering their clients non-compliant advice. While financial services firms must improve the customer lifecycle value to compete, they may lack the right tools. This issue then makes it tough to leverage digital marketing and ensure compliance. Are you wondering how to grow your firm and maintain customers while staying compliant? Read on to discover common problems you may face and how you can solve them with the right MarTech.

According to Oracle Marketing Trends 2022 report, CDPs rank 1st on the list of planned MarTech investments (37%) but siloed data and poor integration fall last on the list.

Sitecore Chief Executive Officer Steve Tzikakis provides an update on Sitecore’s announcement of a $1.2 billion growth plan, four acquisitions, and amazing leaps in innovation as we accelerate the offering of a fully composable, cloud-based digital experience platform (DXP).

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

Triggerfish is delighted to announce the appointment of Mirko Roettgers as General Manager.

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.

In the category 'most sophisticated implemenation' Triggerfish has been named a Sitecore Experience Award (SEA) Honorable Mention in the Most Sophisticated Implementation category for its work with customer ALS. Triggerfish has been recognized for working with ALS to address address Sitecore fundamentals with Microsoft Dynamics integration across multiple, global business streams and languages.

In the category 'most impactful human connections in the changing world' Triggerfish MarTech has announced it has been named a Sitecore Experience Award (SEA) Honorable Mention in the most impactful human connections in the changing world category for its work with customer BUSSQ Super. Triggerfish and BUSSQ were recognised for the implementation of Marketing Automation and Personalisation across integrated platforms to deliver hyper-personalised digital customer experience for members.

Awarded in the Most Sophisticated Implementation category Triggerfish MarTech has announced it has been named a Sitecore Experience Award (SEA) Honorable Mention in the Most Sophisticated Implementation category for its work with customer UnitingCare Queensland. Triggerfish and UnitingCare were recognised for their recent work consolidating 70 site domains into just four, on one platform.