Insights

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use personalisation. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for.

So, you have set up your email marketing strategy according to your campaign calendar (so you know you’re contacts are receiving the right comms at the right time), and you’ve set the tone of your comms to make sure you’re going to resonate with your contacts in the most effective way…. what next?

Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox. Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer.

With SUGCON ANZ now behind us and Sitecore Experience currently underway, we caught up again with the Triggerfish Sitecore Team on the ground in Sydney to get their wrap-up of Day 2 to round out the conference.

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset.

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.

The use of Marketing Technology (MarTech) is essential to growing a successful business.