Insights

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

Here at Triggerfish we strive to help companies form a Marketing Operations mindset.

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

In a desire to understand more about our customers and their buying behaviour, platforms like HubSpot and Sitecore allow real estate agencies to understand buying and selling intent using browsing behaviour of any given visitor.

Implementing digital processes into your business like Live Chat on your website can generate valuable data about your customers, while also giving them more ways to interact with your business.

It is three short days until the global Sitecore community descends on Orlando, Florida for Sitecore Symposium 2019. With a few of the team having attended last year (and many years prior), expectations from our end are high. There were some some big announcements last year with the acquisition of Stylelabs and associated promises of big advances in Content Editing, Machine Learning and DAM. As a MarTech agency passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

As a marketer, regularly reviewing your email success should be part of your routine. Taking the time to review the email marketing metrics chosen to measure the success of your campaigns before sending your next campaign will ensure that your message has the best chance at resonating with your audience.

One of the most common questions we get asked when setting up an email marketing program in conjunction with a content calendar is how many emails is too many… and is send time optimisation really a thing?

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

Would you rather your emails be visually appealing, but not be visible in inboxes … or vice versa?

A united sales and marketing team can help companies increase their revenue, and a strong alignment between departments and their sales and makering measurables is essential for growth.