Insights

Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year.

In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team can make or break your ability to deliver high-performance marketing outcomes. A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts.

Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024.

Welcome to part 3 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the second point above.

In an ever-evolving digital landscape, staying at the forefront of technological innovation and strategic insight is crucial for businesses aiming to excel in digital marketing and customer experience. In our pursuit of helping clients generating business impact and operating their MarTech platforms Triggerfish has teamed up with Optimizely: Triggerfish has always been a harbinger of change and excellence in the digital marketing realm, continuously pushing the boundaries to provide clients with cutting-edge solutions and invaluable insights. This relentless pursuit of innovation has led Triggerfish to a significant milestone: becoming an official partner of Optimizely, a global leader in content management system (CMS) technology. This partnership not only marks a pivotal moment in Triggerfish's journey but also opens up new avenues for its clients to redefine and elevate their digital presence.

In the fast-paced world of digital marketing and technology, staying ahead of the curve is paramount. At Triggerfish, our team is dedicated to continuous learning to ensure our DXP expertise and MarTech leadership remain unmatched. Let's shine a spotlight on our exceptional team members who exemplify this commitment:

Recent government standards and regulations such as Your Future, Your Super reforms (YFYS reforms), performance tests and member-best financial interest and outcomes assessments have left funds struggling to initiate and manage member engagement activities effectively and efficiently.