Conversion-driven Campaign Management
Prior to moving to the HubSpot platform, MOQ were finding it hard to measure the success of their integrated partner campaigns, with different platforms providing siloed data that took time to collate and report on. Now, the company can run paid social media campaigns, leading to conversion optimised landing pages that profile customers. The success of their partner campaigns can be clearly reported on with integrated reporting and analytics all siting within the HubSpot platform. HubSpot email is used for campaigns, events, company and partner newsletters. For event management, campaign landing pages are integrated with event management tool Eventbrite for event registration tracking and management from the point of invitation, RSVP tracking, day-of attendee check-in and source reporting.
Rich content to boost SEO
Previously relying on busy internal resources to deliver blog, website and sales content with an intermittent publishing schedule, MOQ were striving for a more regular publishing cycle that delivered SEO-rich articles and insights onto the website via the Insights blog. They also needed a suite of sales collateral for their sales team to leverage both online and in print. Now taking advantage of a dedicated content writer within the Triggerfish team, MOQ have a clear and consistent publishing schedule. The purposeful insights address relevant customer-focused topics that clearly align to the company’s go-to-market positioning. Insights are written with SEO front of mind, helping the company increase organic search performance, helping their customers better understand how MOQ can help solve for the problems they’re facing.
With quarterly strategic catchups with the MOQ leadership team, Triggerfish can pivot and refocus MOQ’s go-to-market messaging to align with current customer demand and stay on top of industry trends and challenges.