Insights

Return on Investment (ROI) is something that many Marketing leaders often can't get a handle on, because it involves trying to get some clear financial metric. However, agreeing a financial metric isn’t the only way to measure ROI on activity within the business. Instead, we need to help the business understand that while a financial benefit ROI is an excellent goal, we should start the ROI process by agreeing Observable Benefits.

Many organisations don’t realise when embarking on their journey with the Sitecore Business Optimisation Strategies (SBOS) team, that their platform may not actually be set up for success.

Attending Sitecore Symposium 2019 was a year of mixed emotions for me.

MJML is a responsive email framework that allows organisations to design and build responsive email marketing campaigns using a low, simple code-based approach.

In a desire to understand more about our customers and their buying behaviour, platforms like HubSpot and Sitecore allow real estate agencies to understand buying and selling intent using browsing behaviour of any given visitor.

Implementing digital processes into your business like Live Chat on your website can generate valuable data about your customers, while also giving them more ways to interact with your business.

It is three short days until the global Sitecore community descends on Orlando, Florida for Sitecore Symposium 2019. With a few of the team having attended last year (and many years prior), expectations from our end are high. There were some some big announcements last year with the acquisition of Stylelabs and associated promises of big advances in Content Editing, Machine Learning and DAM. As a MarTech agency passionate about Marketing Operations, we are big believers in Sitecore and its ability to allow us to continue delivering market-leading solutions for our clients.

If you need a refresher on how I'm breaking down Martech's paradox of tradeoffs and my associated 4-part series - read my previous blog here.

One of the most common questions we get asked when setting up an email marketing program in conjunction with a content calendar is how many emails is too many… and is send time optimisation really a thing?

Would you rather your emails be visually appealing, but not be visible in inboxes … or vice versa?

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use personalisation. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for.

We recently spoke about Martech’s paradox of tradeoffs, where we’re all being asked to centralise, de-centralise, automate and humanise our activities. Doing all four at once is hard, so we’re breaking down the barriers to each in this upcoming blog series to help organisations understand how Triggerfish is attacking the Martech landscape.