Insights

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

When marketers leverage their data they have the opportunity to build smarter digital experiences for their users and potential customers. Business growth means delivering exceptional experiences on every customer interaction and leveraging Sitecore's adaptive personalisation is critical to assist your marketing team to deliver tailored digital experiences to each of your prospects and customers.

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.

If your organisation relies mostly on word of mouth or referrals for lead generation and doesn’t prioritise marketing activity, starting to may seem like a daunting task (especially if you have a small team or are new to the business of promoting a company). At Triggerfish, we’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

When many people think of marketing, they think of outbound marketing - email blasts, digital display, search advertisements, PR and Media... and the list goes on. These activities are traditionally attention-getting marketing, the kind of thing that screams for the target customer to notice and click through.

Short answer: your MarTech platform is very important to your inbound marketing efforts. Inbound marketing is about giving your target customers information that’s valuable enough for them to trade their contact information. As such, you need a MarTech stack that allows you to collect and analyse customer data, while making it easy for you to optimise the content you’re presenting over time – depending on its success.

Today we’re talking about embedding an operational rhythm within your business, which is one of the key things that helps people enable change – but one that many organisations really struggle with.

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favourite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term.