Insights

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

When marketers leverage their data they have the opportunity to build smarter digital experiences for their users and potential customers. Business growth means delivering exceptional experiences on every customer interaction and leveraging Sitecore's adaptive personalisation is critical to assist your marketing team to deliver tailored digital experiences to each of your prospects and customers.

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

The Sitecore Ultimate Experience Award, from leading digital experience software organisation Sitecore, saw Triggerfish beat out 140 other best-in-class organisations across the globe to take out the top Sitecore gong for Leading the way for the ‘Phygital’ Future. The Sitecore Ultimate Experience Award category celebrates digital transformation and how leading organisations improve CX by blending digital applications where they relate to the physical world within the customer journey.

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.

In the MVP program’s 15th year, the elite group of professionals are recognized for their dedication to the Sitecore community. Triggerfish, today announced that both Anthony Hook (Director) and Mark Gibbons (Solution Architect) has been named a 2021 Most Valuable Professional (MVP) in both the Ambassador and Technology category by Sitecore®, the global leader in digital experience management software. Anthony is being honored among only 81 Ambassadors worldwide in the program’s 15th year. This year recognises Mark's second year as a Sitecore MVP and showcases his contribution to both our internal teams Sitecore learning and development and the wider Sitecore development community. Since the early days of Triggerfish, Mark has spearheaded our Sitecore practice and alongside the team, delivered Sitecore sites that have won several awards, including Honorable Mentions at Sitecore's own Experience Awards. The MVP award recognises professionals who deliver outstanding customer experiences through shared expertise on Sitecore’s products, the 2021 MVP program draws from a community of 12,000 certified developers and over 20,000 active participants. This year’s 284 MVPs contributed invaluable knowledge to the community in 2020 and demonstrated true mastery of the Sitecore platform to support partners, customers and prospects. “The 2021 Sitecore MVPs consist of stellar individuals who demonstrated incredible commitment to the Sitecore community during a challenging year which didn’t allow for in-person engagement,” said Tom De Ridder, CTO of Sitecore. “The 284 MVPs stepped up to the plate to bring critical knowledge and insights for the greater community through virtual channels. We are especially pleased to celebrate this group in the program’s 15th year.” More information can be found about the MVP Program on the Sitecore MVP site: http://mvp.sitecore.com.

With SUGCON ANZ now behind us and Sitecore Experience currently underway, we caught up again with the Triggerfish Sitecore Team on the ground in Sydney to get their wrap-up of Day 2 to round out the conference.

Content Management Systems (CMS), are a critical component of website success. However, companies often approach CMS implementation in the wrong way and are not always sure how to leverage their technology to gain a competitive advantage.