Insights

Welcome to part 1 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond. 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes. To navigate these challenges and capitalize on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.

In the world of real estate, businesses often struggle to maximize the lifetime value of their customers. Frustrations range from the inability to capture leads, fully and engage with customers throughout their lifecycle, and a lack of meaningful data and customer profiling. However, by adopting a person-centric approach, real estate organizations can transform how they interact with customers and increase their lifetime value. In this article, we will explore the frustrations real estate-focused businesses face, the benefits of a person-centric approach, the three key wants of real estate leaders, mistakes to avoid in increasing lifetime customer value, and how Triggerfish's approach to implementing your digital experience platform (DXP) can solve these challenges.

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

John King joins the Triggerfish team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals.

As a Microsoft Partner, you will have access to a library of Microsoft resources to help guarantee your success. This could be in the form of ready-made go-to market campaigns, sales playbooks, or co-funded marketing efforts.

Even experienced marketers can get overwhelmed when trying to decide which approach to lead generation will be best for the task at hand. Content marketing, email marketing, and account-based marketing are all interlinked, but will yield different results.

Short answer: your MarTech platform is very important to your inbound marketing efforts. Inbound marketing is about giving your target customers information that’s valuable enough for them to trade their contact information. As such, you need a MarTech stack that allows you to collect and analyse customer data, while making it easy for you to optimise the content you’re presenting over time – depending on its success.

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

A united sales and marketing team can help companies increase their revenue, and a strong alignment between departments and their sales and makering measurables is essential for growth.

Account Based Marketing (ABM) empowers B2B marketers to approach strategic customer engagement successfully. It does this by considering an individual client as their own market. This allows for a strategic approach aimed at coordinating a personalised strategy that incorporates both marketing and sales team efforts. ABM helps companies shift their focus to targeted accounts that are identified after establishing clear business goals, this helps create an aligned value proposition that ensures the best possible fit for their product or service. To get the most out of ABM, we must tackle some common misconceptions associated with this approach.