Insights
The Lure
Unique insights about Growth, Digital Strategy & MarTech

Pixel perfect emails with Email on Acid and Sitecore EXM
Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favourite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.
02.08.2018 | By Sean Magin

Hacking for Humanity with RHOK Brisbane 2018
RHOK is a global initiative that connects technologists, innovative thinkers and problem solvers with local organisations and not-for-profits doing social good within the local community. The challenge? Over a weekend, use technology to create solutions that solve problems faced by these local changemakers.
31.07.2018 | By Sean Magin

Why Growth Driven Design? A Front End Dev’s Perspective.
Websites are expansive, complicated projects that are inherently made up of many unknown variables either from the client, technologies or end user. The challenge for web developers is to deliver products for the web that tackle these variables, while ensuring the final product brings meaningful value to the business; stimulating growth and achieving business goals.
18.07.2018 | By Sean Magin