Insights

Businesses across the globe are struggling with the vast amounts of data they collect, and the lack of actionable insight caused by data fragmentation.

Understanding customer attribution across channels and devices continues to be a challenge for Marketers. Customer Data Platforms can have cost savings and can assist you to adapting quickly to new data collection and consumer privacy regulations, and will continue to underpin customer acquisition and retention strategies and enable powerful AI and machine learning capabilities.

According to Oracle Marketing Trends 2022 report, CDPs rank 1st on the list of planned MarTech investments (37%) but siloed data and poor integration fall last on the list.

Google’s March 2022 announcement that they are deprecating Google Analytics in July 2023, means brands need to create their transition plan now from Google Universal Analytics to Google Analytics 4 (GA4). Triggerfish has already assisted many of our clients to transition from Google Universal Analytics to GA4.

Sitecore Chief Executive Officer Steve Tzikakis provides an update on Sitecore’s announcement of a $1.2 billion growth plan, four acquisitions, and amazing leaps in innovation as we accelerate the offering of a fully composable, cloud-based digital experience platform (DXP).

When marketers leverage their data they have the opportunity to build smarter digital experiences for their users and potential customers. Business growth means delivering exceptional experiences on every customer interaction and leveraging Sitecore's adaptive personalisation is critical to assist your marketing team to deliver tailored digital experiences to each of your prospects and customers.

Marketers in most organisations are storytellers that cultivate an audience through engaging content, telling their brand story through a series of layered communications. Once an audience is engaged it's your role to serve them relevant, personalised related content that matches their interest and stage of their customer buying journey. Ideally, this content provides education, validation, reassurance and removes any psychological barriers, whilst adding value, credibility and building upon your positive brand perception, which turns into a transaction. What marketers struggle to do is to start their personalisation journey.

Amidst privacy concerns and regulatory laws, marketers will soon face the loss of third-party cookies leading to challenges when trying to track and understand buyer behaviour online. Google may have called extra time on the demise of the third-party cookie, but brands, agencies, publishers, and technology companies should remain focused on finding a long-term alternative.