Insights

This week Triggerfish welcomed the newest recruit to our evolving team with Rachel Stamp is taking on the role of Account Manager at Triggerfish. Coming to the end of her first week with the team, I sat down with Rachel to learn a little more about her background, personal and professional goals and what she hopes to achieve in her seat.

If your organisation relies mostly on word of mouth or referrals for lead generation and doesn’t prioritise marketing activity, starting to may seem like a daunting task (especially if you have a small team or are new to the business of promoting a company). At Triggerfish, we’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.

As a Microsoft Partner, you will have access to a library of Microsoft resources to help guarantee your success. This could be in the form of ready-made go-to market campaigns, sales playbooks, or co-funded marketing efforts.

When many people think of marketing, they think of outbound marketing - email blasts, digital display, search advertisements, PR and Media... and the list goes on. These activities are traditionally attention-getting marketing, the kind of thing that screams for the target customer to notice and click through.

Even experienced marketers can get overwhelmed when trying to decide which approach to lead generation will be best for the task at hand. Content marketing, email marketing, and account-based marketing are all interlinked, but will yield different results.

Short answer: your MarTech platform is very important to your inbound marketing efforts. Inbound marketing is about giving your target customers information that’s valuable enough for them to trade their contact information. As such, you need a MarTech stack that allows you to collect and analyse customer data, while making it easy for you to optimise the content you’re presenting over time – depending on its success.

Continuing on our growth trajectory, Triggerfish recently welcomed Sasha Kos to the team as UX Designer. I sat down with Sasha to chat about her background, what drives her personally and professionally, and why she chose us.

Triggerfish recently welcomed Aaron Collyer as Triggerfish's Experience Director, and the newest member to our growing team. I sat down with Aaron to talk a little about himself and what he's hoping to achieve in his new role.

Coming to the end of our third week working remotely, it feels like just yesterday our Delivery Manager, Izabela, was running our routine daily standups in our physical workspace around the whiteboard with no electronics allowed. That Friday afternoon, indoor personal proximity rules were put in place. The following Monday the office was clear of monitors, keyboards, docks, mice and stress balls and Monday morning's standup was online.