Hastings Deering worked with Triggerfish to configure their MarTech stack, allowing Triggerfish to implement and optimise outputs such as lead nurturing, segmentation, online campaign delivery, reporting and analytics. By focusing on and delivering the fundamentals first, and qualifying non-critical activities as backlog items to be addressed at the right time, the team quickly moved towards the achieving overall business objectives.
Triggerfish worked closely with the Hastings Deering Marketing team to understand the overall business objectives and ensure all marketing goals aligned.
After identifying the key metrics that best represented digital success such as conversion rate, leads by product type, website sessions, and time on site, customised reporting and analytics were set up in Sitecore. All metrics are displayed in a weekly scorecard with trends being identified early with quick decision making by the hybrid team where necessary.