Do you have a clear view of your email marketing strategy?
Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox.
But, before kicking off the process of developing your email marketing campaign, make sure you have a strategy. What are you trying to achieve in sending your email? Is the email part of a wider campaign, and how does it fit with the rest of your campaign activity?
Download our comprehensive Email Marketing Brief Template to make sure your strategy is covering off everything it should be - to make the most of your email marketing efforts.