After identifying that while a construction worker themselves might sign up to BUSSQ Super in the Choose Portal on a construction site, the remaining onboarding journey would typically be completed by themselves or their partner at home. The platform needed to ensure re-entering the onboarding journey was clearly defined through the website both on mobile and desktop. It also needed to be simple to use so the customer would onboard to the point of contribution.
Triggerfish knew that a CRM integration using Sitecore Connect for Microsoft Dynamics and data collected during the Choose Portal would provide all the data BUSSQ needed to start personalising, fast. This would allow segmentation and personalisation, and also would be a big driver of identifying unknown contacts into known contacts interacting with the site.
Separately, on their previous site, BUSSQ had around 600 pages that were disconnected. They needed to consolidate them into something their new and existing members navigate and find what they came to the site looking for. Without clarity on the purpose of the content, BUSSQ couldn't determine what and where to use Sitecore Personalisation.