Designed to suit the nature of its core members, developed with true mobile-first features and functionality and delivered in around 6 weeks from development kick-off, BUSSQ can now sign up members in under 30 seconds. Members can access the platform from a mobile or tablet device while onsite by simply entering their name and email address to get a BUSSQ super account. Marketing Automation delivers personalised email communications at each of the eight-stage process, to encourage members through the funnel by entering additional required information to the point of account completion.
The platform is integrated with Microsoft Dynamics for existing member information pre-population into the join experience to validate old data where it exists, and all core systems are then updated with the most recent information. The platform also uses two-factor authentication SMS messages via Twilio to confirm identity when re-entering the join experience after a time out. Loqate ensures street addresses, email addresses, mobile phone numbers are accurate, and Tax File Numbers are validated and authenticated through the Australian Tax Office in real time by testing information against the Aspire API – helping clean existing member data while making sure data entering the system is accurate at the point of collection.