Triggerfish worked with UnitingCare to closely audit every single page of every single site. During this process, the team identified three main pillars of the user journey, helping attract customers based on the community, the lifestyle, or the services in a particular retirement village. To help better understand the customer journey and support any user flows across the sites, they used the existing extensive research to match the online user journey with the in-person experience. Nearly every piece of content was realigned on the basis of the content audit.
Next, Triggerfish was able to introduce a new methodology for building sites. They started with one brand, creating the information architecture, internal content, stylesheets, and page layouts. Once the elements were signed off, applicable elements from this initial site were portioned off and retrofitted, this essentially created an assembly-line process for building the subsequent sites. Using guidance from weekly team content meetings and the template from the first approved site, the additional sites were created using the hybrid skills within the team at Triggerfish and in-house - including full stack developers, marketing technologists, UX designers, content writers, and subject matter experts.