Hastings Deering sell, rent, and offer support and parts distribution services for customers across a range of industries, including mining, general construction, civil transport and commercial construction, power systems, government, primary industries and marine.
With headquarters in Brisbane, Australia, the company’s corporate purpose is to deliver a better future, through partnerships with their customers, suppliers, communities, their people and shareholders.
The diverse geographical nature of their customers, combined with a shift from traditional face-to-face sales and a changing digital landscape led Hastings Deering to rethink their digital customer experience, to widen their reach at a lower cost.
To do this, the team at Hastings Deering identified the need for a new content management system and customer-facing website. They recommended a ground-up rebuild of their web platform to the wider business, selecting Sitecore as their platform of choice – for its scalability, marketing automation, multi-lingual functionality and eCommerce capability. Its multisite functionality would also assist in consolidating platforms across the wider Sime Darby group in the future.
Customer Experience is a key pillar of Hasting Deering’s five-year strategy, and they see the delivery of a seamless digital experience being core to the customer engagement model. The team needed to develop a platform that was designed to acquire and nurture new and existing customers through the extensive product offering and supporting services, all while offering a superior customer experience.
The new website, on Sitecore 9 with SXA, was designed, built and implemented in 90-days, increasing the company’s MarTech maturity dramatically with 17% increased website traffic from day one. The platform now has real time lead profiling with dynamic on-page personalisation and lead classification to better support the product ownership lifecycle past the point of purchase, through to service and support.
