How to attack website development with a growth mindset

By Triggerfish MarTech on August 27, 2019

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset. 

Conventional website development sees teams predetermine the ‘perfect’ design and functionality of a website upfront, before spending time and money developing it only to find out that in reality, certain customer experiences, journeys or interfaces may not be quite right.

More recently, we have seen businesses approach web design and development with a growth mindset. This helps businesses to deliver a website that acts according to their current plans, performance, and priorities that ultimately accelerate business growth.  More cost-effective, adaptive, and interactive than conventional redesign, developing with a growth mindset helps organisations keep up with the current market, allows timely input from stakeholders, where they can visualise a working solution and be agile enough to keep pace with corporate trends.  

Growth Driven Design development also shows us that most of the time, the things we thought were super important, weren’t really important at all and we can focus our time and effort on things that really matter to the business and its growth.

Growth Mindset Development vs. Conventional Development

While conventional website redesign may be the appropriate avenue for some brands, many are looking to ramp up their MarTech with a stack that has all the capability to meet modern consumer expectations around digital experiences. Traditional redesigns can take organisations anywhere from 6-18months depending of the size, scale and requirements of the MarTech Stack.

Using Growth Driven Design, that focuses on applying a growth mindset to website development, a website redesign (or design from ground up) can take as little as 8 weeks to complete – depending on the size and scale of the site. Triggerfish has been able to design, develop and deliver large scale Sitecore websites in just 90-days (check out how we did it for Hastings Deering here). This speed to market gives companies an active website, content management system, and the appropriate analytics for driving your business forward, fast.  

Growth Driven Design (GDD) is often more economical as well. With a monthly fee that includes hosting, updates, maintenance, backups, and the addition of new features that drive real return on investment for brands, it is easier to budget for and is far more transparent and effective than conventional redesign.

Where other methods focus more on the assumptions of a buyer’s journey, GDD is data driven and flexible, allowing for project shifts and scope changes mid-design (let’s face it – we’ve all been there...something we thought we needed didn’t work or act the way we thought it would!). After the design is complete, GDD allows for continuous improvement and lead generation, as opposed to conventional redesign that can commonly see no significant changes between redesigns – and limited data to prove why.

Benefits of Growth Driven Design

Sales

Metrics that measure real business results are important, and Growth Driven Design allows your company to transform their website into a sales engine. SEO and advanced analytics lets sales and marketing teams discover where the conversation opportunities are within their website – leading to more opportunity for business growth.

Ongoing insights

Metric measurement is integral to understanding the benefits of your redesign. GDD allows teams to measure, hypothesise, and alter their testing to ensure the best impact is made on their business. These ongoing insights allow a organisations to make agile decisions to improve their service further. Teams can test how individual performance functions, as well as survey the big picture and make the appropriate revisions without having to take an entire site down for repairs.

Bite sized

GDD gives teams the freedom to work section by section, rather than overhauling an entire website - helping them to not be overwhelmed by the scope or size of the project. It also reduces the risk of changing things that don’t need changing, or neglecting aspects that desperately need attention . This ultimately enables the organisation to continue website maintenance as a regular part of online management rather than requiring an overhaul every time a change is needed.

Inbound Marketing

Inbound Marketing and GDD go hand in hand. Incorporating Inbound Marketing helps your company attract more visitors to your new website; a website that is already equipped to translate visits into leads. In turn, your cost per lead is reduced over time, and your site analytics continue to adapt to help improve your visit to lead translation rate.

Is Growth Driven Design for you?

At the end of the day, businesses need a website that meets customer expectations and promotes active leads. Marketing can be a major pain point, and website redesign can be a huge undertaking. However, having a website that can adapt to a continually evolving market is crucial for competing in the corporate world.

A website redesign is dauting, but we can help.

Read how we’ve helped businesses in the past, or get in touch to find out how we can help you.