Top tips from Triggerfish MarTech: Microsoft Partner Marketing Tools

By Hannah Stevens on September 10, 2020

If your organisation relies mostly on word of mouth or referrals for lead generation and doesn’t prioritise marketing activity, starting to may seem like a daunting task (especially if you have a small team or are new to the business of promoting a company). At Triggerfish, we’ve taken the opportunity to create some specific tools which may help new marketers create proposals, launch email campaigns, and measure their success.


Microsoft Partner Marketing Proposal Template

Scope creep can be a big problem with marketing campaigns. If you start out with an objective that’s too broadly defined, and without clear definitions for success, then soon enough you’ll find that you don’t know how your marketing spend is related to any successes you’ve achieved with your customers.

Using our Microsoft Partner marketing proposal template, you’ll have a pre-built guideline to help you and your stakeholders understand how much you’ll spend, who you’ll target, and what constitutes success in that context. By creating a highly detailed breakdown of timing and deliverables, you’ll be able to create the outline of a persuasive campaign. After the fact, you’ll have a much better understanding of what worked, and then be able to iterate as needed.

Make outreach easy with our Email Marketing Best Practice Playbook

Email marketing has an extremely effective ratio of cost to conversions, but there’s always something new to learn. We’ve assembled a collection of emerging best practices in email marketing based on the latest trends. In short, it’s not enough to simply email your customers—you have to create emails with a specific brand identity, tailored to fit multiple browsers and customer devices, and personalised to avoid spam filters. After reading our guide, you’ll have a much better understanding of how emails fit into your customer journey.

Once you’ve taken away the insights you need, your next step is to plan accordingly. You can’t just send emails. Your customers need time to engage with your message and absorb new information. If you pester them with a flood of content, they’ll tune out. Use our email campaign calendar to create an ideal cadence.

Go-To-Market with a Unique Value Proposition

Creating a unique value proposition can be daunting, especially if all your competitors are also Microsoft partners. Fortunately, Microsoft wants you to succeed—and so do we. Success depends on the following:

  • Defining your core customers
  • Defining success—in terms of ROI, gross revenue, new leads and prospects, etc.
  • Creating funnel engagement steps that will draw core customers to engage with you

Once again, this should not be an improvisational exercise—planning beforehand is the only way to make sure that you’re going to hit your mark. Establish a foundation for success with our detailed go-to-market planning template.

At Triggerfish, we want our customers to succeed - which is why we’ve provided these materials for free. If you need more advice, or if you need help using the tools we’ve created, feel free to reach out and contact Triggerfish today.