Triggerfish Appoints Chris Winters as Marketing Technologist

By Triggerfish MarTech on January 17, 2022

Triggerfish is delighted to announce the appointment of Chris Winters as Marketing Technologist. His primary focus is to work with our Sitecore clients to achieve their strategic outcomes and deliver their Martech projects on time and budget.

Chris comes with 8+ years of experience implementing Sitecore and working on a large-scale Microsoft Dynamics 365 integration. In his last role as Marketing Manager at ALS Limited he delivered a multilingual site on Sitecore with multilingual emails via EXM allowing ALS, one of the world's largest laboratory testing, inspection, certification company to digitise services for their clients across 65 countries. 

Brands with superior CX generate 5.7x times more revenue than competitors with inferior CX. Sitecore 2021

Just as customer preferences and expectations have changed in recent years, the technology that organisations use to establish and enhance customer experience (CX) has evolved. While there have been a wide range of tools in the ever-expanding martech stack, digital experience platforms (DXPs) now serve as the backbone for CX.

Sitecore DXP streamlines engagement and provides the coveted 360-degree view of customers, across channels, and is continuously updated in real-time, taking the analytics of a CMS to a whole new personalized level. As the Martech space continues its rapid expansion, it’s increasingly important for decision-makers to partner with experienced DXP practitioners who knows how to maximise their investment in Sitecore and transform their customer experiences from set-and-forget to connect intelligent, automated and agile. Chris will be working closely with our clients to elevate the conversation around integrated, connected tech solutions that sustain business growth and retain more customers.

"Chris brings a wealth of knowledge to the team and is passionate about automation, integration and optimising experiences. As our business continues to grow across Australia, US, UK and Europe, Chris's extensive project delivery experience will be foundational to delivering transformation and value for our clients ” General Manager, Mirko Roettgers said.

Triggerfish helps marketing and technology teams build connected, intelligent and automated CX ecosystems that demonstrate business impact in less than 90 days, and an agile rhythm to iteratively optimise CX ongoing.
Triggerfish was founded as a result of seeing how much waste and lack of outcomes there was in implementing enterprise MarTech solutions that drive CX, after working in global technology, marketing and management consulting organisations.

We partner with customers in Australia, America, and Europe to operate with Speed & Certainty by building customer experiences that demonstrate business impact quickly.

As a Sitecore Gold Partner, we have a multi-disciplinary team of customer-centric problem solvers with experience in business & marketing strategy, design thinking, enterprise technology and user experience design that deliver lifecycle services spanning business cases, technical implementation, running digital marketing operations and ongoing optimisation.


Our experts are ready to assist you in realising a return-on-investment from your investments in MarTech, Digital Experience Platforms, marketing automation, Customer Data Platforms and CRM that enable CX transformation.