The Lure

Unique insights about Growth, Digital Strategy & MarTech

Triggerfish Email Marketing Tips: Visuals vs. Visibility

Would you rather your emails be visually appealing, but not be visible in inboxes … or vice versa?

Topics: MarTech Email Marketing

Email Marketing Toolkit: Content to Drive Conversion

You've now set up your email marketing strategy and constructed your copy to form impactful subject lines, preview text and played around with how you might be able to use peronsalistion. Now it's time to layout your content in the best way possible to ensure your emails drive the conversion you're looking for. 

Topics: Growth Strategy MarTech Email Marketing

7 Barriers to Humanising Martech

We recently spoke about Martech’s paradox of tradeoffs, where we’re all being asked to centralise, de-centralise, automate and humanise our activities. Doing all four at once is hard, so we’re breaking down the barriers to each in this upcoming blog series to help organisations understand how Triggerfish is attacking the Martech landscape.

Topics: Growth Strategy GDD MarTech

Email Marketing Toolkit: Construction is Key

So, you have set up your email marketing strategy according to your campaign calendar (so you know you’re contacts are receiving the right comms at the right time), and you’ve set the tone of your comms to make sure you’re going to resonate with your contacts in the most effective way…. what next?

Topics: Growth Strategy MarTech Email Marketing

A simple proposition for Martech’s paradox of trade-offs

My response to Scott Brinker’s: The New Rules of Marketing Technology & Operations

For those of you who don’t know who Scott Brinker is, he’s the current VP Platform Ecosystem Executive at HubSpot (one of the Martech vendors we work with), he also started out the below (in)famous Martech landscape super graphic in 2011 that now has 7000+ vendors on it through his ChiefMartech blog.

Topics: Growth Strategy GDD MarTech

Email Marketing Toolkit: Setting up your Strategy

Research shows that a third of customers have visited a website or purchased a product or service, simply from viewing an email in their inbox. Email marketing is about giving your contacts valuable experiences that will keep them engaged with your brand, and the products and services you offer. 

Topics: Growth Strategy MarTech Email Marketing

How to attack website development with a growth mindset

The climate of want-it-now, real-time, data-driven customers has raised the need for real-time, data-driven website development delivered using a growth mindset. 

Topics: Growth Strategy GDD MarTech

SUGCON ANZ: Day 1 wrap-up from the Triggerfish Sitecore Team

SUGCON ANZ is well underway in Sydney, and with Day 1 done and dusted we have had a chance to catch up with our Triggerfish team on the ground - Anthony Hook, Mark Gibbons and Marko Tsoi, to get their insights on what sounds like a great event so far.

Topics: Growth Strategy GDD MarTech

6 fundamental challenges in your Growth Strategy

When businesses, and specifically marketing teams think of growth strategy, many turn their minds to direct and outbound techniques. These approaches aim to educate, compel and persuade potential customers to engage with products or services.

Topics: Growth Strategy GDD MarTech

Creating a digital strategy that works

Marketing Technology is shaping how we conduct business in a digital world. Being able to transform organisations without compromising the integrity of the customer is crucial, while also ensuring the customer remains at the heart of any digital strategy. Creating and maintaining this strategy is part of the journey to success, and a critical aspect of keeping up with the rate of change.  

Topics: Growth Strategy GDD MarTech