The Lure

Unique insights about Growth, Digital Strategy & MarTech

October 23, 2019
Ben Shapiro

Barriers to creating a Marketing Operations Rhythm

How do we build a consistent approach to marketing operations, so that we get fresh data to analyse our position and the create the confidence to change?

October 10, 2019
Triggerfish MarTech

Why automating your emails is not Marketing Automation

Planned and executed well, Marketing Automation can deliver excellent results, so why are so many still using their ESP for automation?

August 2, 2018
Sean Magin

Pixel perfect emails with Email on Acid and Sitecore EXM

Emails are a critical tool in any marketer’s armoury... Join us as we discuss how at Triggerfish we ensure cross-browser consistency with our custom responsive email templates. We SHARE tips of the trade to easily test the consistency of your template in Sitecore with Email on Acid.

April 24, 2018
Anthony Hook

How to find the right CMS solution for your business

Selecting the right Content Management System (CMS) is essential to delivering consistent user experiences. Are you on the path to delivering a CMS project that betters your business? Find out with Triggerfish.

April 17, 2018
Anthony Hook

Why your CMS implementation may not have met your expectations

Has your CMS project failed, or are you eager to avoid any complications during CMS implementation? Get on The Lure with Triggerfish to find out why things go sideways - and how to resolve it when they do.

April 9, 2018
Anthony Hook

Triggerfish Launches new Place Estate Agents Digital Platform

Place real Estate engaged Triggerfish to deliver a marketing operations program focused on driving more leads to agents and being able to identify potential buyers, sellers, and investors across their marketplace.

March 8, 2018
Ben Shapiro

Adopting Account Based Marketing as part of your Growth Strategy

How can business adopt Account Based Marketing in their Growth Strategy