The Lure

Unique insights about Growth, Digital Strategy & MarTech

Why automating your emails is not Marketing Automation

There are more than 7,000 technology platforms that assist us with Marketing, so it’s not surprise that companies are unsure about which solution or stack of solutions will best solve for their business problem.

Topics: Inbound Marketing Account Based Marketing CMS

Pixel perfect emails with Email on Acid and Sitecore EXM


Emails are a critical tool in any marketer’s armoury, why, because it just works... (you can see some links to my favorite stats below, but not before you read this 😉). We love sending rich, targeted, compelling email campaigns and we also love doing it with both Sitecore EXM & HubSpot Email, but, there are a number of critical things you just have to get right to really make an impact.

Topics: Inbound Marketing GDD Sitecore Email Marketing

How to find the right CMS solution for your business

Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term. 

Topics: Inbound Marketing

Why your CMS implementation may not have met your expectations

There are many reasons why Content Management System (CMS) projects fail to meet expectations, and it is important to distinguish what happened, and why. 

Topics: Inbound Marketing

Triggerfish Launches new Place Estate Agents Digital Platform

In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties.

Topics: Growth Strategy Inbound Marketing Agile Web Design

Adopting Account Based Marketing as part of your Growth Strategy

Account Based Marketing (ABM) empowers B2B marketers to approach strategic customer engagement successfully. It does this by considering an individual client as their own market. This allows for a strategic approach aimed at coordinating a personalised strategy that incorporates both marketing and sales team efforts. 

ABM helps companies shift their focus to targeted accounts that are identified after establishing clear business goals, this helps create an aligned value proposition that ensures the best possible fit for their product or service. To get the most out of ABM, we must tackle some common misconceptions associated with this approach.

Topics: Growth Strategy Digital Presales Inbound Marketing Account Based Marketing